Growth Marketing Manager (Multichannel Acquisition & AI-Driven Search Optimization)

You will own and optimize a multichannel, top-of-funnel acquisition engine spanning paid media, organic discoverability, AI-driven search, and website conversion. You will use a test–learn–iterate approach to generate qualified traffic, improve acquisition efficiency, and create a scalable digital-growth program.

This is a hands-on role for a resourceful growth marketer who is equally comfortable adjusting media campaigns, improving technical search performance, analyzing conversion data, and partnering with content and web teams.

Responsibilities

• Develop and manage digital acquisition strategies across paid media, organic search, AI-driven search, and web conversion.
• Own multichannel paid-media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.
• Monitor budgets, pacing, bids, audiences, creative performance, and acquisition efficiency.
• Optimize campaigns against metrics such as CPC, CPA, cost per qualified lead, qualified sessions, and conversion rate.
• Build and maintain a structured testing roadmap covering audiences, bids, creative, offers, messaging, and landing pages.
• Lead technical SEO initiatives involving indexation, metadata, internal linking, structured data, and schema markup.
• Develop and implement answer-engine and generative-engine optimization strategies.
• Partner with content teams to create search-informed briefs, Q&A content, schema recommendations, and intent maps.
• Collaborate with web teams to plan, launch, and evaluate landing-page and conversion experiments.
• Maintain consistent campaign tagging, UTM standards, attribution practices, and funnel measurement.
• Partner with marketing operations to improve dashboards, reporting, and data integrity.
• Analyze performance trends and provide weekly recommendations and recurring strategic performance reviews.
• Support the digital amplification of events, partnerships, account-based marketing, and other acquisition programs.
• Identify opportunities to scale growth efficiently within limited budgets and resources.

Qualifications

• 5+ years of hands-on experience in growth marketing, performance marketing, digital acquisition, or demand generation.
• Direct experience managing multichannel paid-media campaigns and budgets.
• Proficiency with major digital advertising platforms such as Google Ads, Meta, LinkedIn, and YouTube.
• Strong understanding of CPC, CPA, conversion rate, cost per qualified lead, attribution, and funnel performance.
• Hands-on technical SEO experience, including metadata, indexation, structured data, and schema markup.
• Current knowledge of AEO, GEO, AI search, or generative-search discoverability practices.
• Experience developing and executing website conversion-optimization programs.
• Experience planning and evaluating A/B tests involving landing pages, messaging, creative, or audiences.
• Strong analytical skills and the ability to turn campaign data into clear optimization decisions.
• Experience maintaining UTMs, tagging standards, attribution integrity, and marketing-performance reporting.
• Ability to independently manage multiple channels, experiments, and stakeholder relationships.

Preferred Qualifications

• Experience marketing to startups, founders, venture-backed organizations, or technical audiences.
• Experience working in a startup, venture-capital, SaaS, cloud, or technology environment.
• Familiarity with Adobe Analytics, Google Analytics, or comparable analytics platforms.
• Experience collaborating with marketing operations on attribution models and dashboards.
• Working knowledge of content strategy and search-intent mapping.
• Experience supporting account-based marketing, events, partnerships, or integrated demand-generation programs.
• Familiarity with AI-assisted marketing workflows and optimization tools.
• Bachelor’s degree in marketing or a related discipline.