Growth Marketer at Dovetail

About the Role

As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine.

You’ll own paid acquisition and email end-to-end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You’ll start with high-intent search, account-targeted paid social, retargeting, and email programs that turn interest into action, then open new channels when evidence supports it.

This is a senior individual contributor role for a builder. You’ll set direction, work directly inside the platforms, and turn what works into a repeatable system.

Location Requirement: Applicants must be based in California, Texas, Michigan, Massachusetts, New Jersey, Arizona, New York, or Florida.

What You’ll Do

• Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and emerging channels. Know what is running, why it is running, and how it is performing.

• Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.

• Own email and lifecycle marketing. Build journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them.

• Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer. Explain why a concept worked so the insight improves the next campaign.

• Improve the post-click journey. Partner with Web to ship landing pages, forms, and conversion experiments that match the intent behind each campaign. Own the commercial hypothesis and performance readout from click through qualified opportunity.

• Build a high-velocity testing practice. Set clear hypotheses and decision rules before launch. Test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies. Scale what works, and stop what does not.

• Connect spend to pipeline. Partner with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, customer acquisition cost, and revenue, not clicks or lead volume.

• Build an AI-powered growth system. Design and operate workflows, prompts, agents, and tooling that improve campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting. Partner with Engineering and Web to automate manual work.

Skills and Experience

• Paid acquisition depth. Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads. Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces is useful.

• Email and lifecycle depth. Experience building segmented B2B journeys across nurture, campaign follow-up, re-engagement, and behavioral triggers. Understand deliverability, testing, automation, and how email contributes to pipeline.

• Commercial ownership. A track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue.

• AI fluency as craft. Hands-on experience with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved over time.

• A systems and tooling builder. Comfortable owning the paid and lifecycle stack end-to-end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting.

• Strong analytical judgment. Ability to interrogate funnel data, separate signal from noise, and turn performance readouts into clear decisions. Understand attribution’s limits and know when evidence is strong enough to act.

• Creative taste. Ability to judge message, hook, visual, offer, and landing-page experience, then give clear direction on what needs to change.

• Hands-on in the weeds. Audit accounts, build audiences, write ads, inspect tracking, review landing pages, pull data, and ship tests. Do the work, not just direct it.

• A strong cross-functional collaborator across Demand Generation, Product Marketing, Creative, Web, Revenue Operations, Data, Sales, and Engineering.

• Bias to action. Preference for launching disciplined tests, learning from real behavior, and improving systems rather than waiting for perfect information.

Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or product analytics platforms is useful, but evidence of what you have built and improved matters more.

Why You’ll Love It Here

We hire smart people and look after them well! Here’s the deal:

• 📈 Equity for everyone. Competitive base salary plus options.
• 🏢 A place to do your best work, wherever you are. Flexible remote setup for the US team.
• 🤝 Built-in connection. Join a Doveclub, bond with your team, and celebrate milestones.
• 📚 Learn and thrive. Flexible learning and development (L&D) and wellness benefits, including a generous $3000 L&D allowance or up to $1000 on wellness.
• 🌴 Time to recharge. Four weeks of accrued leave, floating public holidays, and bonus Kit Kat days.
• 🌍 Four weeks from anywhere. Up to four weeks a year working from anywhere in the world.
• 🍼 Generous parental leave. Twenty weeks for primary caregivers, twelve weeks for secondary caregivers, plus return-to-work support.
• 🎉 Four weeks at four years. Additional four weeks off after four years of service.
• 🩺 Stellar US benefits. Comprehensive health, dental, vision, 401(k), and more.

At Dovetail, we're building a place where every team member feels supported and valued. We celebrate individualism and want you to show up as your authentic self every day.

On AI: We expect candidates to already be embedding AI into their day-to-day work. We look for thoughtful and pragmatic use of AI, knowing when to leverage it, how to direct it effectively, and how to apply it to improve quality, speed, and impact.