Growth Lead - Cybersecurity Portfolio

As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving customer growth and revenue across our cybersecurity products through a combination of B2C growth marketing, lifecycle marketing, conversion optimisation, community engagement, and strategic partnerships.

Reporting directly to the Cybersecurity Portfolio Manager, you will own initiatives that grow awareness, acquisition, conversion, and retention while also strengthening our presence within the cybersecurity ecosystem through communities, influencers, enterprise partners, and industry experts.

What You’ll Do:

B2C Growth & Customer Acquisition
Responsibilities:

Develop and execute growth initiatives that increase customer acquisition, product adoption, and revenue across our cybersecurity portfolio through experimentation, lifecycle marketing, conversion optimisation, and performance-driven campaigns.

Expected Outcome:
Consistent growth in customer acquisition, conversion rates, repeat purchases, and revenue.

Community Outreach & Relationship Building
Responsibilities:

Engage with cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers to strengthen Packt's presence and identify opportunities that support both product awareness and commercial growth.

Expected Outcome:
Growth in community engagement, strategic partnerships, and qualified acquisition opportunities.

Expert Endorsements & Industry Partnerships
Responsibilities:

Build relationships with recognised cybersecurity professionals, trainers, authors, and organisations to secure endorsements, partnerships, co-marketing opportunities, and thought leadership.

Expected Outcome:
A steady pipeline of endorsements, collaborations, webinars, and partnership-led growth initiatives.

Email & Lifecycle Marketing
Responsibilities:

Execute lifecycle campaigns focused on customer acquisition, onboarding, engagement, and retention while continuing to grow qualified subscriber audiences.

Expected Outcome:
Improved subscriber growth, customer engagement, and repeat purchase rates.

Website & Funnel Optimisation
Responsibilities:

Monitor customer behaviour across the website and optimise landing pages, product pages, and conversion funnels using analytics and experimentation.

Expected Outcome:
Higher visitor-to-customer conversion and improved customer experience.

Growth Experimentation & Performance Analysis
Responsibilities:

Design, prioritise, and execute A/B tests across customer journeys, pricing, messaging, offers, and acquisition channels while tracking key commercial metrics.

Expected Outcome:
A strong experimentation pipeline with measurable improvements across conversion, revenue, retention, and marketing ROI.

Team Structure

• Reports directly to the Cybersecurity Portfolio Director.
• Collaborates closely with Product Management, Editorial, Marketing, CRM, Design, Data, and Sales teams.

Who You Are

• 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management.
• Demonstrated success driving customer acquisition, conversion, and commercial growth in a B2C environment.
• Experience with lifecycle marketing, CRM, email marketing, and customer segmentation.
• Strong understanding of conversion rate optimisation (CRO), customer journeys, analytics, and experimentation.
• Experience working with technical communities, developer ecosystems, or cybersecurity audiences is highly desirable.
• Strong analytical, commercial, communication, and stakeholder management skills.

Success Measures

• Customer acquisition
• Revenue growth
• Conversion rate
• Customer retention and repeat purchases
• Email marketing performance
• Experiment velocity and learning
• Customer lifetime value (LTV)
• Return on Marketing Investment (ROMI)

Role Positioning

This role balances commercial B2C growth with strategic B2B ecosystem engagement. The primary mission is to drive customer acquisition, conversion, retention, and revenue, while leveraging cybersecurity communities, influencers, authors, enterprise relationships, and partnerships as strategic growth channels that build trust and accelerate commercial outcomes.

What We Offer

• A strategic leadership role in shaping the event product’s growth trajectory from day one
• Opportunity to operate with autonomy while building a vertical inside a trusted brand
• High-visibility work in an editorially credible and product-first environment
• Remote-first work culture with flexibility to own your schedule
• Opportunity to grow into a senior marketing or business leadership position as the vertical scales

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.
• Supporting individual development through growth opportunities and internal mobility.
• Encouraging social collaboration within teams and communities and knowledge-sharing.
• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by:

• Providing a broad range of benefits and initiatives.
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
• Celebrating success stories and encouraging peer-to-peer recognition.
• Fostering a culture of self-development.
• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

• Bonus scheme
• 5 day working week
• 25 days annual holiday (plus bank holidays)
• Flexible hours: choose how, when, and where you work within India
• Training programs and Certification
• Group Medical Insurance
• Wellness initiatives