Founding Head of Brand

Pairs, a global network of family offices, institutional investors, VCs, and angels, is hiring a Founding Head of Brand to oversee the brand’s positioning, voice, visual identity, and content strategy—including writing and video—to shape how founders and investors perceive the company before any direct interaction.

The Role

This is the first full-time brand hire at Pairs. You will define and execute the brand strategy, controlling what Pairs communicates, where it communicates, and how it is visually represented. Your responsibilities include:

• Creating 1-2 high-value posts per week in the voices of founders and the company.
• Conducting story shoots with founders and investors, from booking guests to final video editing.
• Repurposing existing recorded interviews into engaging films, series, clips, and new formats to maximize content value.
• Owning editorial output, including a weekly newsletter (also published on the site), a monthly newsletter, and a quarterly report aimed at becoming a market reference.
• Ensuring every post, film, and report reinforces a trusted brand perception before initial conversations.
• Reporting directly to the co-founders with full creative freedom to shape strategy and build the brand from day one.

What You Will Own

• Brand Identity: Positioning, voice, and visual identity, maintained consistently across the website, social channels, and press.
• Editorial and Social: Weekly posts on LinkedIn and X, newsletters, and the quarterly report—all written and published by you.
• Video Library: Transforming recorded interviews into innovative formats like films, series, and clips.
• Story Shoots: Managing new shoots from booking to final editing, with you handling the cuts.
• Brand Perception: Shaping how founders and investors view Pairs over time.

Ideal Candidate Qualifications

• Proven track record of building and running a brand end-to-end, with measurable results before and after your involvement.
• Hands-on experience creating content yourself, including writing, editing video, and directing shoots.
• Ability to repurpose existing footage creatively into new formats and series.
• Strong writing skills in a restrained register, with published work longer than social captions.
• Experience managing teams or freelancers, with the ability to build a team here as the brand grows.
• Daily use of AI tools, with clear judgment on their impact on work quality.

Familiarity with the founder and venture capital world is advantageous but not required.

What We Offer

• Fully remote and asynchronous work with overlap in US Eastern time for a few hours daily.
• Direct access to co-founders and full creative freedom.
• Access to a library of recorded founder and investor interviews, ready for editing.
• Support from an existing video team.
• Opportunity to build a team around you as the brand scales.
• Access to the best AI tools, fully paid for.
• A brand you can build and run from the ground up.