Email Marketing Manager

We're looking for a Klaviyo expert Email Marketing Manager to own lifecycle marketing across Valerie's e-commerce partner brands.

You'll build the customer journeys that turn first-time shoppers into loyal customers; from welcome flows and abandoned carts to post-purchase experiences, product launches, and win-back campaigns. You'll combine creativity with data to deliver campaigns that not only feel on-brand but also drive measurable business results.

You could be a great fit if...

• You think beyond newsletters and enjoy building lifecycle journeys that improve customer experience and revenue.
• You have deep expertise in Klaviyo and know how to use segmentation, automation, and personalization to create high-performing campaigns.
• You enjoy combining creativity with data and use insights to improve every campaign you launch.
• You understand customer psychology and know how to build campaigns for different stages of the customer journey.
• You're comfortable analyzing performance and turning data into actionable recommendations.
• You enjoy collaborating with designers, copywriters, and marketers to bring campaigns to life.
• You're always looking for ways to experiment, whether that's testing new messaging, optimizing send times, or exploring AI-powered workflows.
• You take ownership of your work and enjoy building systems that scale across multiple brands.

Requirements

• 3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce.
• Strong hands-on experience with Klaviyo. Experience with Omnisend, ActiveCampaign, or similar platforms is a plus.
• A solid understanding of customer segmentation, lifecycle marketing, and conversion optimization.
• Experience planning and executing automated email and SMS journeys.
• Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance.
• Strong project management and communication skills, with experience working across creative and marketing teams.
• A portfolio or case studies demonstrating campaign strategy and commercial impact.

Bonus Points

• Experience with HTML/CSS for email template customization.
• Experience working in a high-growth startup, agency, or ecommerce business.
• Familiarity with AI tools for content generation, segmentation, or campaign optimization.
• Experience with predictive analytics, customer lifetime value modeling, or experimentation frameworks.

You probably shouldn't apply if...

• You see email marketing as simply sending campaigns rather than building customer relationships.
• You prefer repeating the same playbooks instead of experimenting and improving performance.
• You're uncomfortable working with data or measuring the commercial impact of your campaigns.
• You prefer working independently and don't enjoy collaborating with creative, product, and growth teams.
• You're looking for a role focused on execution alone rather than strategy, experimentation, and continuous optimization.