Director, Voice of the Customer Programs

Customers are our most credible advocates and one of our greatest competitive advantages. As Director, Voice of the Customer Programs, you will lead a strategic program that captures customer insights, elevates customer voices, and transforms customer success into a powerful driver of growth.

Partnering with Sales, Marketing, Product Management, Customer Success, Communications, and Executive Leadership, you'll build programs that strengthen customer relationships, influence product and go-to-market strategy, generate compelling customer stories, and activate advocates who accelerate sales, brand awareness, and market credibility.

What You'll Do

Lead the Voice of the Customer Strategy

• Develop and execute the global Voice of the Customer strategy to capture customer insights, amplify customer success, and influence product, marketing, communications, and go-to-market initiatives.
• Establish KPIs to measure customer engagement, advocacy, content performance, and business impact.
• Create scalable programs that identify, develop, and nurture long-term customer advocates.

Lead Executive Customer Engagement

• Own the strategy, planning, and execution of Extreme's Executive Advisory Board in partnership with Sales, Product Management, Product Marketing, and Premier Services.
• Recruit executive customer participants, develop compelling agendas, facilitate engagement, and ensure insights drive meaningful business action.
• Build trusted relationships with executive customers and create opportunities for ongoing collaboration.

Bring Customer Stories to Life

• Build and manage a steady pipeline of customer content, including:
  • Written and video case studies
  • Customer spotlight stories
  • Social media campaigns
  • Executive interviews
  • Event presentations and keynote content
  • Sales enablement assets
  • PR, analyst, and earnings call customer references
• Identify creative storytelling opportunities that highlight innovation, measurable business outcomes, and customer success.

Enable Strategic Customer Advocacy

• Partner with Sales and Field Marketing to identify and activate customer advocates for strategic opportunities.
• Manage executive customer reference programs that support major deals while delivering an exceptional customer experience.
• Secure customer speakers for flagship events including Connect, AI Summit, webinars, and industry conferences.

Collaborate Across the Business

• Partner with Communications, PR, Social Media, Brand, Product Marketing, Customer Success, and Sales to integrate customer insights and stories into campaigns, product launches, executive communications, analyst engagement, and thought leadership.
• Serve as the central point of coordination for customer advocacy initiatives across the organization.

What You'll Bring

• 15+ years of experience in customer advocacy, Voice of the Customer, customer marketing, communications, PR, or enterprise B2B marketing.
• Proven experience building executive customer relationships and scalable advocacy programs.
• Exceptional storytelling, writing, and communication skills.
• Experience developing customer content across video, digital, social channels.
• Understanding of Extreme's products, solutions, and enterprise technology landscape.
• Outstanding project management and organizational skills, with the ability to influence across a highly matrixed global organization.

What Makes You Successful

You understand that great customer programs are about more than telling stories—they influence strategy, build credibility, and accelerate growth. You are:

• A strategic thinker who understands how customer advocacy drives business results.
• A creative storyteller who uncovers compelling customer successes and turns them into impactful content.
• An exceptional relationship builder who earns trust with customers and executives alike.
• Organized, disciplined, and able to manage multiple high-profile initiatives simultaneously.
• A collaborative leader who thrives in a fast-paced, cross-functional environment and consistently delivers with excellence.