Director, Product Marketing

Morning Consult is a global decision intelligence company that leverages proprietary high-frequency data and applied artificial intelligence to inform decisions on what people think and how they will act. This role is available in any of our office locations in Washington, DC; Chicago, IL; and New York, NY, or can be based remotely.

How this role leads:

You will own the strategic layer of product marketing, including positioning, launch strategy, and competitive point of view. Your focus is on tracking the market 6–12 months out so Morning Consult shapes the conversation rather than reacting to it. Content, campaigns, and enablement are the outputs of that strategy—you set the direction and manage the team that carries it out. You'll be judged less by whether materials shipped on schedule and more by whether Sales leadership trusts your read on the market, and whether our narrative differentiates us before we're forced to react to someone else's.

What You'll Be Working On:

• Set product marketing strategy for Morning Consult's full product portfolio, including positioning, messaging, and go-to-market narrative from foundational value proposition through individual launch narratives.

• Build and maintain a forward-looking view of the market and competitive landscape, converting insights into a proactive point of view for how Morning Consult should position itself before competitors force the issue.

• Lead major product launches and announcements end-to-end, in partnership with Product leadership: define the strategy, align cross-functional stakeholders, and own the outcome, not just the launch date.

• Serve as the credible, trusted voice of product marketing to Sales leadership, ensuring your positioning and market timing genuinely influence how deals are run.

• Own competitive intelligence for the organization, ensuring the company knows what competitors are saying and doing before the rest of the company does, and setting the standard for differentiation.

• Partner with Demand Generation, Growth, and Content to translate positioning into campaigns, collateral, and enablement that move pipeline and adoption.

• Represent product marketing in conversations with executive leadership on category strategy and market positioning, carrying real authority to shape those decisions.

• Partner with Product to ensure market and customer insights actively shape the roadmap rather than following it after the fact.

About You and What You've Done:

• At least 8–12+ years of experience in product marketing at a B2B SaaS, data, or intelligence-driven company, including meaningful time setting portfolio-level positioning and go-to-market strategy.

• Experience managing a team, including hiring, coaching, and setting operating standards.

• Demonstrated ability to lead major product launches end-to-end, from strategy through cross-functional execution and post-launch measurement.

• A track record of earning credibility with Sales leadership, where your positioning and market insights change how deals are sold.

• Strong competitive and market intelligence instincts, comfortable synthesizing scattered market signals into a clear, differentiated point of view ahead of the market.

• Experience translating complex, data-driven, or technical products into narratives that resonate with senior, non-technical buyers.

• A strategic, big-picture orientation, genuinely energized by shaping direction and setting strategy.

• Comfortable operating with significant autonomy in a fast-paced, evolving environment.

• Excellent written and verbal communication skills, with experience presenting to senior and executive stakeholders.

• Depth in market research, data-as-a-service, or consumer/data intelligence go-to-market is a strong plus.

Note: We encourage diverse and non-traditional backgrounds to apply even if you don’t meet every qualification. We value learning and growth.