Director of Performance Marketing

About the role

You’ll own revenue growth on drinknello.com across all paid advertising mediums, with a primary focus on paid across Meta, TikTok Ads, TikTok Shop, and any other paid channels. This role will require extensive expertise in paid advertising, CRO, performance creative, affiliate & more.

You’ll work alongside media buyers, creative strategist(s), video editors, and work closely with our entire marketing team to achieve your vision and to drive results. You'll be reporting directly into our EVP of Marketing.

What you'll own

• The growth of the Nello subscription business on drinknello.com
• Manage and scale paid media across Meta, Google, Tiktok, Youtube etc
• Own the end-to-end funnel: Listicles, Ads, Landing pages, Upsells etc
• Assist with creative testing, messaging, and performance insights alongside performance creative lead
• Support the content strategy that drives paid engine. Work with content creators, & our performance creative lead
• Drive CRO, landing page experiments, and website optimization
• You'll own attribution, reporting, forecasting, & budgeting

About Nello

• Nello is the fastest growing emotional wellness brand today that makes functional superpowders & beverages that help people feel like themselves, but better.

• We're focused on efficacious products that are also delicious, crave-able & flavor forward. We use transparent labels, no proprietary blends, & always opt for patented ingredients at the right dosages with clinical studies so we know you're getting something that works.

• We’re growing fast across TikTok Shop, Amazon, & currently nationwide in Target, Walmart, Costco, Kroger & many other retailers. We’re a lean, hands-on team that moves quickly and uses modern tools and data-driven decision-making. Our core values that we live by are build boldly, act like an owner, mission over ego & signal not noise.

Requirements

Who we're looking for

• 5+ years in performance marketing, with emphasis on paid media, CRO, landing pages, creative etc — with at least 2 years in DTC consumer products (food & beverage or wellness a plus).

• A proven track record of a subscription DTC brand you've scaled with significant ad spend

• Fluent in the paid social metrics that matter — thumb stop, watch time, CTR, CPA/ROAS — and comfortable letting data overrule your taste.

• Experienced managing UGC creators, influencers, or affiliate content programs end to end.

• Scrappy and hands-on: comfortable making things yourself when speed matters, not just delegating.

• Familiarity with creative analytics platforms (e.g., Motion/Atria) and TikTok Shop’s affiliate ecosystem.

• Strong project management experience on platforms like ClickUp (ClickUp-specific preferred).

• Experience with AI creative tooling (image/video generation, AI voiceover, avatar video

Benefits

We aim to pay competitively for our size, stage, and market. For this role, in addition to base salary, there is bonus, equity, & a benefits package covering medical, dental, vision, & PTO available. Plus a lifetime supply of product!