Director of Performance Marketing

About the role

You’ll own revenue growth on drinknello.com across all paid advertising mediums, with a primary focus on paid across Meta, TikTok Ads, TikTok Shop, and any other paid channels. This role will require extensive expertise in paid advertising, CRO, performance creative, affiliate & more.

You’ll work alongside media buyers, creative strategist(s), video editors, and work closely with our entire marketing team to achieve your vision and to drive results. You'll be reporting directly into our EVP of Marketing.

What you'll own

• The growth of the Nello subscription business on drinknello.com
• Manage and scale paid media across Meta, Google, Tiktok, Youtube etc
• Own the end-to-end funnel: Listicles, Ads, Landing pages, Upsells etc
• Assist with creative testing, messaging, and performance insights alongside performance creative lead
• Support the content strategy that drives paid engine. Work with content creators, & our performance creative lead
• Drive CRO, landing page experiments, and website optimization
• You'll own attribution, reporting, forecasting, & budgeting

About Nello

Nello is the fastest growing emotional wellness brand today that makes functional superpowders & beverages that help people feel like themselves, but better.

We’re focused on efficacious products that are also delicious, crave-able & flavor forward. We use transparent labels, no proprietary blends, & always opt for patented ingredients at the right dosages with clinical studies so we know you’re getting something that works.

We’re growing fast across TikTok Shop, Amazon, & currently nationwide in Target, Walmart, Costco, Kroger & many other retailers. We’re a lean, hands-on team that moves quickly and uses modern tools and data-driven decision-making. Our core values that we live by are build boldly, act like an owner, mission over ego & signal not noise.