Director of B2B Marketing

THE ROLE

Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer strong across paid and organic marketing and gets how to compound channels to further demand, strengthen brand, and drive results.

This is a mix of strategic and hands-on role for someone who understands B2B buyer journey conversion, knows how to use data smartly to capital-efficient marketing decisions, and can present recommendations to clients persuasively.

KEY RESPONSIBILITIES

Client Leadership & Marketing Strategy

• Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel.
• Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals.
• Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks.
• Build trusted relationships with client executives and confidently present recommendations, results, and opportunities.
• Identify opportunities to strengthen and expand client programs based on performance and evolving business needs.
• Manage vendor and partner relationships to scale traction.

Paid & Organic Marketing

• Lead strategy across paid and organic B2B channels.
• Oversee paid media strategies across channels including paid search, paid social, display, and retargeting.
• Guide organic strategies across SEO, content marketing, organic social opportunities.
• Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior.
• Partner with internal team members across SEO, outbound email, content, creative, social, and PR to drive integrated execution.

Performance & Optimization

• Achieve KPIs that connect marketing activity to business outcomes.
• Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization.
• Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix.
• Translate complex performance data into clear, actionable insights for clients.
• Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI.

Team Leadership & Agency Growth

• Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts.
• Ensure teams deliver high-quality work with consistency, efficiency, and accountability.
• Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations.
• Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence’s B2B marketing capabilities.

QUALIFICATIONS

• 10+ years of experience in B2B marketing with significant agency experience required.
• Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels.
• Strong knowledge of paid advertising.
• Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.
• Proven experience managing and advising B2B clients and senior-level stakeholders.
• Strong analytical skills with the ability to translate marketing performance into business insights and recommendations.
• Experience managing marketing budgets and making data-driven decisions around channel and spend allocation.
• Excellent communication, presentation, and client relationship-building skills.
• Strategic and creative thinker who loves being hands-on.
• Comfortable working cross-functionally in a fast-paced, all-remote environment.