Digital Marketing Specialist (Independent Contractor)
Job Description
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The role of Digital Marketing Specialist involves taking ownership of day-to-day execution and optimization of digital marketing activities for an Australian-owned product and wholesale business.
This is a hands-on position for someone who understands both strategy and execution, capable of developing campaigns, creating and coordinating content, managing digital channels, analyzing performance, and continuously improving results.
The successful candidate will work closely with the Australian team, requiring confidence in independent work, priority management, and clear communication in English.
Key Responsibilities:
- Develop and execute digital marketing campaigns across relevant channels
- Manage and optimize Google Ads and Meta Ads campaigns
- Develop and manage social media content and publishing
- Coordinate content creation, including written, visual, and short-form video content
- Manage website content and updates, including basic SEO
- Conduct keyword, competitor, and market research
- Implement SEO strategies to improve organic visibility and traffic
- Build and manage email marketing campaigns and databases
- Track campaign performance and identify opportunities for improvement
- Analyze marketing data using tools such as Google Analytics and platform reporting
- Prepare regular performance reports and communicate key insights
- Manage marketing calendars, campaigns, and deadlines
- Collaborate with external designers, developers, or suppliers as needed
- Stay updated with digital marketing trends, platforms, tools, and best practices
- Identify opportunities to improve lead generation, engagement, and conversion
Requirements:
Essential:
- 3+ years experience in digital marketing
- Strong understanding of digital marketing principles and campaign execution
- Experience across multiple channels including SEO, Google Ads, Meta Ads, social media, and email marketing
- Strong analytical and reporting skills
- Experience using Google Analytics and digital advertising platforms
- Excellent written and spoken English
- Strong attention to detail and organizational skills
- Ability to work independently and manage competing priorities
- Comfortable working directly with an Australian business/team
Desirable:
- Experience with WordPress or similar CMS platforms
- Experience with Canva, Figma, or Adobe Creative Suite
- Experience with CRM and marketing automation platforms
- Basic knowledge of HTML/CSS
- Experience with HubSpot, Klaviyo, Mailchimp, or similar platforms
- Experience working with Australian, UK, or US businesses
- Understanding of conversion rate optimization and lead-generation funnels
- Experience using AI tools to improve marketing workflows and content production
What We're Looking For:
We are seeking someone who can execute rather than just provide high-level recommendations. The ideal candidate will be commercially minded, proactive, and comfortable taking ownership of marketing tasks from start to finish. They should be able to analyze campaign performance, understand what is and isn't working, and make practical recommendations to improve results. Additionally, they should be comfortable using AI and modern marketing tools to increase efficiency without compromising quality.
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Hunt St
View Company ProfileHunt St is a forward-thinking company that embodies the spirit of innovation and progress. With a name that evokes a sense of exploration and discovery, Hunt St is poised to make a significant impact in its respective industry. As a dynamic and agile organization, Hunt St is committed to pushing boundaries and challenging the status quo. The company's mission is to provide cutting-edge solutions and services that meet the evolving needs of its customers and stay ahead of the curve in an ever-changing market landscape. With a strong focus on teamwork, creativity, and customer satisfaction, Hunt St is dedicated to building long-lasting relationships and delivering exceptional results. Whether it's through developing new technologies, improving existing processes, or providing expert guidance, Hunt St is a trusted partner for businesses and individuals seeking to achieve their goals and realize their full potential. As the company continues to grow and expand its reach, it remains steadfast in its commitment to excellence, integrity, and social responsibility, making it an attractive choice for customers, investors, and top talent alike.
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