Digital Marketer / Digital Marketing Specialist

Role Overview

The Digital Marketer / Digital Marketing Specialist will support the client in planning, executing, and optimizing marketing campaigns across multiple digital platforms. This role requires someone who is creative, data driven, and skilled in managing online content, social media, paid ads, email campaigns, and analytics. You will help strengthen the client’s online presence, attract the right audiences, and contribute to ongoing brand growth and performance.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across social media, email, paid ads, and content platforms
• Create engaging content for social channels, blogs, and other marketing materials
• Optimize website and landing page performance through SEO best practices
• Monitor, analyze, and report on campaign performance using analytics tools
• Manage social media calendars and community engagement activities
• Collaborate with designers, writers, and other team members to execute creative campaigns
• Conduct market and competitor research to identify growth opportunities
• Support lead generation activities and nurture marketing funnels
• Recommend improvements to digital strategy based on data insights

Qualifications & Skills:

• 2 to 5+ years of experience in digital marketing, advertising, or related fields
• Strong understanding of social media management, SEO, SEM, and email marketing
• Hands on experience with tools such as Meta Ads Manager, Google Ads, Google Analytics, and email marketing platforms
• Ability to create content aligned with brand voice and campaign objectives
• Good understanding of marketing funnels, lead generation, and performance metrics
• Excellent communication and teamwork skills
• Ability to manage multiple projects and deadlines simultaneously
• Creative mindset with strong attention to detail

Work Arrangement & Expectations:

• Remote role requiring a reliable and stable internet connection
• Full-time schedule following the client’s preferred time zone
• Regular communication and reporting of campaign performance and deliverables
• Ability to work independently and collaborate with cross functional teams
• Commitment to maintaining brand consistency and ensuring high quality output
• Adherence to data privacy, accuracy, and ethical marketing standards