The Digital Marketer / Digital Marketing Specialist will support the client in planning, executing, and optimizing marketing campaigns across multiple digital platforms. This role requires someone who is creative, data driven, and skilled in managing online content, social media, paid ads, email campaigns, and analytics. You will help strengthen the client’s online presence, attract the right audiences, and contribute to ongoing brand growth and performance.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns across social media, email, paid ads, and content platforms
Create engaging content for social channels, blogs, and other marketing materials
Optimize website and landing page performance through SEO best practices
Monitor, analyze, and report on campaign performance using analytics tools
Manage social media calendars and community engagement activities
Collaborate with designers, writers, and other team members to execute creative campaigns
Conduct market and competitor research to identify growth opportunities
Support lead generation activities and nurture marketing funnels
Recommend improvements to digital strategy based on data insights

Qualifications & Skills:

2 to 5+ years of experience in digital marketing, advertising, or related fields
Strong understanding of social media management, SEO, SEM, and email marketing
Hands on experience with tools such as Meta Ads Manager, Google Ads, Google Analytics, and email marketing platforms
Ability to create content aligned with brand voice and campaign objectives
Good understanding of marketing funnels, lead generation, and performance metrics
Excellent communication and teamwork skills
Ability to manage multiple projects and deadlines simultaneously
Creative mindset with strong attention to detail