PR Specialist & Marketing Operations Partner

Marketing (Main Priority)

• Own social media and content: post content on LinkedIn and other platforms such as TikTok, and ensure the overall strategy is sound and focused on growing leads.
• Manage LinkedIn: learn the founder's voice from his posts (at least three a week), write and schedule posts, manage automated DM campaigns, and comment on other people's posts on his behalf.
• Run campaigns: plan and run ad campaigns (LinkedIn, Meta) and outbound email campaigns, write the copy, and track results against KPIs.
• Oversee marketing vendors: manage outsourced marketing teams and freelancers, hold them accountable for deliverables, and provide the founder with an honest view of their performance.
• Support PR and media outreach: help draft pitches and materials and track outreach.

Client Management

• Send clients their weekly activity trackers and become a familiar point of contact.
• Follow up with clients by email on action items.
• Ramp up to full client communication within 60 to 90 days, and eventually take client calls on the founder's behalf.

Calendar, Tasks, and Planning

• Clean up and organize the founder's long-running to-do list, separating real tasks from ideas, and hold him accountable to his priorities.
• Time-block his calendar in half-hour blocks, plan the next day's schedule based on open tasks and priorities, and adjust it after his review.
• Manage his Outlook calendar and inbox, prepare meeting briefs, and keep follow-ups organized.
• Send a short end-of-day check-in covering what you did, plus any concerns or wins to flag.
• Keep HubSpot up to date and help recruit freelance contractors when needed.

Requirements

Must-haves

• A background in marketing, communications, PR, or advertising, through a degree or work experience. A marketing degree is a strong plus.
• Proven, hands-on marketing experience: you know the fundamentals of social media, content, and campaigns and can plug in right away.
• At least 3 years of experience as an Executive Assistant, Operations Manager, Virtual Assistant, or in a similar support role.
• Excellent written and spoken English (C1 or above).
• Strong writing skills and the ability to adapt to someone else's voice and tone.
• Experience managing calendars, to-do lists, and competing priorities.
• Professional, client-facing communication skills, with confidence on calls.
• Personable and conversational, open to brainstorming, hardworking, and reliable about deadlines.
• Responsive and timely during US Eastern Time business hours.
• Reliable high-speed internet and a quiet home office setup.

Nice-to-haves

• Experience working at a marketing or PR agency (strongly preferred).
• Experience running LinkedIn Ads or Meta ad campaigns.
• Experience growing content on TikTok or other social platforms.
• Experience managing freelancers, agencies, or contractor teams.
• Media relations or PR experience, such as pitching journalists or writing press releases.
• Familiarity with Outlook, Google Workspace, Slack, Zoom, Canva, LinkedIn's post scheduler, and HubSpot.