CRM & Retention Marketing Specialist
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Job Description
Key Skills Required
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Responsibilities
- Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional)
- Review, test, and update existing email templates to ensure they are working effectively and performing well
- Maintain and optimize existing Klaviyo flows for performance and deliverability
- Plan, build, and send SMS campaigns
- Manage the subscription program through Recharge
- Update PDPs and homepage content for new product launches
- Segment audiences and personalize messaging for maximum engagement
- Monitor and report on email/SMS performance metrics
Requirements
- 2+ years of hands-on Klaviyo experience
- Strong understanding of Klaviyo flows and flow architecture
- Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus)
- Experience with Recharge or a similar subscription management platform
- SMS marketing experience
- Familiarity with Shopify
- Supplement/CPG industry experience is a strong plus
- Data-driven, highly organized, and self-directed
- Must be based in South America, or Europe and able to overlap with US business hours
Benefits
- Competitive salary in US dollars
- Fully remote role
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Paired
View Company ProfilePaired is a specialized recruitment agency that connects US-based businesses with elite overseas talent. The company's primary mission is to help businesses seamlessly scale their workforce while reducing payroll costs by up to 80% through global hiring. Operating across diverse sectors—including creative, SaaS, healthcare, real estate, e-commerce, and accounting—Paired manages the entire hiring lifecycle. They utilize localized recruitment experts, rigorous vetting processes (filtering out 99.7% of applicants), and comprehensive skill assessments to present businesses with the top 0.2% of global candidates. Unlike traditional staffing agencies, Paired facilitates direct hires without charging ongoing payroll markups or management fees.
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