CRM Manager

About the role

As a result of our incredible success and growth, we are looking for a CRM Manager to join us.

Responsibilities Include

• Own and evolve our core lifecycle journeys — onboarding, activation, engagement, basket abandonment, win-back and re-engagement — from strategy through build and optimisation.
• Plan and execute commercial campaign sends, balancing frequency, relevance and commercial priorities against the health of our lifecycle programmes.
• Plan and execute engagement-focused sends, working with the wider marketing teams on content, calendar and social opportunities.
• Own and prioritise the testing roadmap — subject lines, send times, content and journey logic — turning results into concrete recommendations rather than reports.
• Use performance data (opens, clicks, conversion, retention and incrementality) to diagnose underperformance and propose the fix.
• Brief, QA and direct internal resource to extend execution capacity, and build the internal narrative on what is working to make the case for further investment in CRM.

Requirements

A little bit about you…

• 5+ years hands-on across the full CRM and lifecycle marketing discipline — strategic thinking as well as campaign execution, not one or the other.
• Confident in an ESP or marketing automation platform (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar), building and QA-ing your own campaigns and journeys.
• A strong grasp of segmentation, triggers and automation logic.
• Able to read performance data and turn it into a clear next step rather than a report, with a genuine interest in testing and iterating rather than set-and-forget CRM.
• An improver instinct — you see an onboarding flow or a send calendar and immediately spot ways to make it better, then act on it.
• Comfortable briefing and directing internal resource, and confident building buy-in across product, brand, marketing, creative and data. A clear, honest communicator with a self-starter, can-do attitude.
• Bonus points for consumer experience in subscription, membership, loyalty, ecommerce or affiliate-adjacent businesses, familiarity with incrementality or holdout testing, data querying skills, or exposure to advanced personalisation and next-best-action decisioning.

Benefits

Life at Pion

Let’s take a look at just a few things that make Pion an amazing place to work...

💰 Competitive salary.

🌴 30 days annual leave, plus bank holidays.

🏆 Accredited 'Great Place To Work' company in three categories.

🧠 Commitment to personal development and career growth, coaching workshops and progression plans.

👩🏽‍💻Remote-first working environment.

📅Flexible working hours.

❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.

🛍️ Access to incredible partnership discounts for the biggest brands in the world.

💻 £200 work from home set up allowance to put towards your at-home working space.