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Inbeat
Marketing & Sales 3d ago

Creative Strategist

Inbeat
United StatesUnited States
Full-time
Not Disclosed
Mid-Level

Job Description

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Performance MarketingCopywritingData-Driven Creative

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We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

What You’ll Do

  • Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

  • Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

  • Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

  • Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

  • Write and guide performance copy that is structured, intentional, and measurable.

  • Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

  • Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

  • Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

  • Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

  • Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

  • Exceptional writing ability, ideally in short-form, digital-first content.

  • A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

  • Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

  • Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

  • Genuine interest in mentoring others and raising the overall quality bar.

  • Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

  • Fluency in written and spoken English is required.

  • Experience developing performance-driven creative for paid social or digital channels.

  • Strong comfort interpreting performance data and using it to guide creative direction and iteration.

  • Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

  • A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

  • Experience working closely with media buyers or growth teams.

  • Familiarity with structured testing frameworks and creative systems.

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inBeat is a performance-driven influencer marketing and paid social media agency. While traditional marketing agencies often waste massive budgets on expensive, one-off celebrity endorsements, inBeat focuses heavily on the power of micro-influencers and User-Generated Content (UGC). They help modern Direct-to-Consumer (DTC) brands, mobile apps, and enterprise companies scale their customer acquisition across platforms like TikTok, Instagram, and Snapchat. They essentially act as a hybrid between a creative production studio and a growth marketing firm—sourcing authentic content from everyday creators and turning it into highly profitable paid ads.

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