Conversion Rate Optimization (CRO) Specialist

Outcomes (Performance Expectations)

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order).
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
• Multi-Variable Analyses: Create and monitor clear and comprehensive reports that track multiple KPIs, both internal and external.

Success Looks Like

• You consistently ship high-quality tests and optimizations that match the strategy brief.
• You stay on top of timelines and follow through on implementation steps.
• You catch bugs or tracking issues before they go live.
• You share learnings that help the broader team execute better.
• You’re a reliable executor who enables strategists and creatives to move faster.

Key Competencies

• Industry-Savvy: Experience within verticals such as financial services (investing, banking, credit cards, lending, etc.), home services, insurance, or similar lead-form categories.
• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
• QA Mindset: Spots gaps before they cause issues — from typos to misfiring events.
• Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
• Adaptable: Comfortable shifting priorities and managing multiple launches at once.
• Hungry to Learn: Curious about what’s working, why, and how to improve results over time.

Must-Have Skills

• Strong follow-through and task ownership; thrives on getting things done.
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services, home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS. Solid understanding of what impacts conversion, even if you’re not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Ability to balance internal and external pressure to drive competing KPIs.
• Experience optimizing lead form pages end-to-end through UI/UX savvy.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset — can spot UX friction and suggest improvements based on behavior.