Conversion Rate Optimization (CRO) Specialist

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multivariate analysis, launching, and reporting to ensure flawless execution and continuous iteration.

Core Responsibilities:

• Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order).
• QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow specifications, and are tracked accurately.
• Insight Documentation: Summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; become the subject matter expert on assigned offer verticals.
• Collaboration & Handoff: Work cross-functionally to gather inputs, finalize creative, and prepare launches efficiently.
• Multi-Variable Analyses: Create and monitor clear and comprehensive reports tracking multiple KPIs, both internal and external.

Success Metrics:

• Consistently ship high-quality tests and optimizations that align with strategy briefs.
• Stay on top of timelines and follow through on implementation steps.
• Catch bugs or tracking issues before they go live.
• Share learnings that help the broader team execute better.
• Act as a reliable executor who enables strategists and creatives to move faster.

Key Competencies:

• Industry-Savvy: Experience in verticals such as financial services (investing, banking, credit cards, lending), home services, insurance, or similar lead-form categories.
• Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
• Process-Focused: Follows structured workflows and tracks everything from briefs to results.
• Analytical: Creates easy-to-read and effective reports to track performance.
• QA Mindset: Spots gaps before they cause issues, from typos to misfiring events.
• Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things done.
• Adaptable: Comfortable shifting priorities and managing multiple launches simultaneously.
• Hungry to Learn: Curious about what’s working, why, and how to improve results over time.

Must-Have Skills:

• Strong follow-through and task ownership; thrives on getting things done.
• Understanding of direct response mechanics and high-volume testing environments, preferably in verticals like financial services, home services, insurance, or similar lead-form categories.
• Experience running A/B tests, QA’ing launches, and reporting on test outcomes.
• Comfortable updating copy, layout, and page flows within testing tools or CMS.
• Solid understanding of what impacts conversion, even if not the strategist.
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar.
• Ability to balance internal and external pressure to drive competing KPIs.
• Experience optimizing lead form pages end-to-end through UI/UX savvy.
• Clear communicator who can work across Copy, Design, and Media teams.
• Creative mindset — can spot UX friction and suggest improvements based on behavior.

Experience: 5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA, and implementation, and collaborated with strategic leads to bring ideas to life.