Content Strategy Lead (Marketing Team) at Overjet

Overjet is the world-leader in dental AI, relied upon by thousands of dental providers and insurers to deliver the best possible care. They are seeking a talented individual to lead their content strategy and help shape the future of dental care through innovative content.

The Mission and the Hard Part

Most dental content follows standard formats like blog posts, e-books, and webinars. Overjet is building something genuinely new in dentistry, and their content needs to stand out just like their product. As a key member of the Marketing Team, you will:

• Own Overjet's content strategy and calendar, planning and shipping full-funnel content for both SMB/Private Practice and Enterprise/DSO audiences.
• Create top and middle-of-funnel formats such as blog posts, case studies, eBooks, webinar outlines, interactive content, and Overjet’s podcast.
• Develop bottom-of-funnel content designed to convert leads and support the sales team.
• Push content beyond standard formats by building calculators, quizzes, and interactive tools using AI tools like Claude, ChatGPT, Lovable.
• Own content performance metrics, including SEO/AEO traffic, search visibility, organic traffic, and engagement.
• Track downstream influence on pipeline and content-driven conversion in partnership with Demand Gen.
• Lead research reports and other data-driven content to position Overjet as the authority on dental AI.
• Experience with new-to-you audiences and the ability to learn and market to them effectively.
• Build and run systems that allow internal experts and key opinion leaders (KOLs) to publish thought leadership, including editing and coaching contributors.
• Partner across the organization to extend content’s reach, collaborating with social media, design, Demand Generation, and leadership teams.
• Position Overjet as a leader by elevating customer and partner success stories.

What Makes the Right Candidate Stand Out

• Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience with excellent writing skills.
• 3-5+ years of experience creating content in a startup or high-growth environment or marketing agency, with a portfolio showing range across written, visual, and interactive formats.
• Demonstrated ability to turn data into compelling narratives (research reports, data-driven storytelling).
• Comfort using AI tools like Claude, ChatGPT, Lovable to prototype and produce content independently.
• Track record of managing content performance against SEO and conversion goals, not just publishing volume.
• High velocity and a strong bias toward action, comfortable owning the full content lifecycle with minimal oversight.
• Ability to thrive in a fast-paced, technical, and mission-focused environment.
• Previous experience managing a team of influencers and content creators is a plus.