Content Strategist & Brand Manager (Web3 & Crypto)

Key Responsibilities

• Official Account Content Planning: Own the weekly content calendar for the brand's official channels — identifying trending topics, planning hot-topic content angles, and briefing scripts/copy that align with brand voice and messaging framework.

• Brand Identity & Guidelines: Maintain consistent tone of voice, visual direction, and messaging across the official account, ensuring every piece of published content reinforces a cohesive brand identity.

• Offline Event Preparation: Lead planning and logistics for offline activations (e.g. Token2049 side-events, booth activations) — coordinating content needs, materials, and run-of-show ahead of time so on-the-ground execution runs smoothly.

• Cross-Team Integration: Work closely with product, engineering, and the on-camera creator to translate technical features into content plans, ensuring what gets filmed and posted stays aligned with strategy.

Requirements

• Full professional fluency in English and Mandarin, with strong Chinese copywriting/content planning skills.

• Experience in content strategy, editorial planning, or brand management (fintech, tech, or agency background a plus).

• Strong project management skills — able to plan weekly content cadences and coordinate offline event logistics simultaneously.

• Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.

Additional Information

This is a global and fully remote role. You must have the right to work for the country you are based.

Why work at Trust Wallet?

• Be a part of the world’s leading blockchain ecosystem that continues to grow.

• Excellent learning and career development opportunities.

• Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.

• Tackle fast-paced, challenging and unique projects.

• Work in a truly global organization, with international teams and a flat organizational structure.

• Work fully remotely with flexible working hours.

• Enjoy competitive salary and benefits.

Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone.

Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.