Content Strategist

About the Role

Content is one of Descript's most powerful channels—but only when it's strategic, original, and built to reach the right audiences. Up to this point, our content program has been focused on generating awareness amongst individual creators and small businesses. As we move upmarket, we need someone who is deeply experienced with content creation as an integral part of a brand-building, demand-generating machine.

We're looking for a Content Strategist to build the engine: a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand. Being a great writer is the baseline, and this person knows what great content looks and sounds like. We believe original, human-developed content is a genuine differentiator when it’s backed by strategy and data. You'll bring both the vision and the do-er energy to make it real.

What You'll Do

Strategy & Planning

• Define Descript's content strategy, editorial calendar, and channel prioritization
• Identify content gaps and opportunities through user data, search research, and market insight
• Build a measurement framework that connects content activity to brand and pipeline outcomes

Content Systems & Production

• Build an AI-native content production system that enables quality output at scale without sacrificing originality
• Produce and/or commission content across formats: articles, research reports, data studies, interactive tools, video scripts, and more
• Optimize for AI discovery as the content and search landscape evolves

Demand Enablement

• Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
• Assist with mid- and bottom-funnel content (case studies, ROI calculators, competitive guides) that converts interest into action

Brand & Voice

• Help define and evolve Descript's editorial voice across content channels
• Develop a subject matter expertise content program, drawing on Descript employees and customers as sources

What You Bring

Minimum Qualifications

• 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
• Deep familiarity with the new media landscape and how content distribution has evolved
• Comfortable with AI tooling as a production and workflow aid
• Analytical experience: you can build and own a content measurement framework
• Portfolio showing strategic content work—evidence of content systems and measurable outcomes, not just production volume

Preferred Qualifications

• Experience at a PLG or product-led company
• Background in media, creative tools, or video/audio adjacent categories
• Experience building content programs that optimize for AI discovery

Success In This Role

Within your first 12 months, you will:

• Deliver a documented content strategy with channel prioritization, audience segmentation, and measurement framework
• Launch an AI-native content engine with defined production workflows, tooling, and editorial standards
• Ship a flagship demand-enabling asset (e.g., original research report or interactive tool)
• Show measurable improvement in content's contribution to brand reach and pipeline