Content (Product) Marketing Manager

About the Team

The Digital Creation marketing team focuses on helping innovative organizations build, manage, and scale the world's most sophisticated digital creation pipelines. Our team partners across marketing, product, sales, and customer-facing organizations to communicate the value of P4 and related solutions to customers across game development, media and entertainment, automotive, simulation, and other technology-driven industries.

We are passionate about helping technical teams of all sizes work more efficiently while enabling organizations to manage complex assets, workflows, and development environments at scale.

Responsibilities

Content Strategy & Planning:

• Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
• Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for target audiences.
• Build and manage editorial calendars supporting brand awareness, thought leadership, and pipeline generation initiatives.
• Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
• Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.

Performance & Optimization:

• Measure, analyze, and report on content performance using established marketing metrics, providing a data-centric mindset to content requests.
• Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
• Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.

Content Creation & Storytelling:

• Collaborate with product marketing and subject matter experts to create high-quality content including blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing page copy, e-books, and white papers.

Reports:

• Translate complex technical concepts into clear, engaging, audience-specific narratives, guiding design teams and subject matter experts in developing engaging video demos and tutorials for developers, engineering leaders, technical artists, DevOps practitioners, production teams, and executive stakeholders.
• Create industry-focused content that reinforces market leadership and brand credibility, ensuring quality and consistency across channels and campaigns.

AI and Marketing Innovation:

• Leverage approved AI tools to improve content development, research, analysis, and productivity while maintaining editorial quality and accuracy.
• Apply critical thinking and human review to all AI-assisted outputs.
• Continuously evaluate emerging content marketing technologies and best practices.

AI Fluency:

Level 2: Skilled Prompter (Advanced Foundation / Early Proficient) - Crafts effective, outcome-oriented prompts, iterates to improve quality and speed, and validates AI outputs against business context and expectations.