Account Executive (Sales) - Digital CX Solutions

Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for over 20,000 brands worldwide. Powered by Fuel AI and built on 5T of data, Emplifi helps enterprises orchestrate connected customer journeys and deliver personalized experiences at scale.

About the Sales Team

The Account Executive (AE) is a pivotal role within Emplifi’s social sales team. This individual carries an individual quota target and is responsible for driving new business, nurturing existing client relationships, and exploring opportunities for cross-selling and upselling. The AE will have a specific focus on either a geographically-based territory or named account territory, ensuring consistent growth and maximization of revenue.

What You’ll Do Here

New Business Development:

• Prospect and identify new business opportunities within the designated territory or named accounts
• Develop and maintain a robust pipeline of potential clients through networking, research, and referrals
• Present our digital marketing solutions to potential clients, demonstrating how our services can help meet their business objectives

Account Management:

• Work closely with the Solution Consultant and the Customer Success Manager to foster and grow relationships with existing clients
• Understand clients’ business goals, challenges, and needs to identify opportunities for additional products and services
• Regularly review client campaigns and provide insights, optimization suggestions, and reports

Cross-selling and Upselling:

• Recognize opportunities to offer additional or premium services to current clients
• Collaborate with the customer success organization and solution consultant to identify the next best solutions for existing clients

Sales Strategy:

• Develop and execute a comprehensive sales strategy for the assigned territory or named accounts
• Utilize CRM tools to track interactions, sales progress, and client information
• Provide regular feedback to the marketing and product teams about market trends, competition, and customer feedback to inform our offerings and strategies

Collaboration:

• Work closely with internal teams such as marketing, product, and customer support to ensure client expectations are met and exceeded
• Attend regular sales meetings to update the team on achievements and challenges and to collaborate on strategies and tactics

Lead Development

• Identify, research, and engage potential leads through various channels including social media, industry events, and outbound strategies
• Qualify leads by assessing their potential needs and fit for our digital marketing solutions

Pipeline Management:

• Consistently manage and update the sales pipeline using CRM tools
• Forecast potential sales activities and revenue outcomes
• Evaluate and prioritize leads to ensure efficient time and resource allocation

What You’ll Bring to Us

• A Bachelor’s degree in Business, Marketing, Communications, or a related field strongly preferred
• Minimum of 5 years of sales experience, preferably in the digital marketing industry
• Proven track record of meeting and exceeding sales quotas
• Strong understanding of digital marketing services including e-commerce, social media, content marketing, etc.
• An AI-first mindset, with the ability to continuously leverage AI tools to simplify processes, streamline workflows, boost efficiency, and drive measurable business impact
• Excellent verbal and written communication skills
• Proficiency in using CRM tools like Salesforce or HubSpot
• Ability to work independently and as part of a team
• Strong negotiation and presentation skills