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Marketing & Sales 22h ago
Channel Business Development Manager
United StatesFull-time
$133,000 - $180,000
Mid-Level
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Job Description
Key Skills Required
Master these to land this role
MarketingValue-Added ResellersMSPsVARsSalesChannel Partners
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What success looks like
Within your first 6 months, you will:
- Create a business plan that enables Meter to scale effectively through partners in the Pacific Northwest region.
- Develop an enablement strategy to attract, develop and grow relationships with targeted partners that can bring outsized value to Meter.
- Drive deal registrations and closed won revenue within our named partners.
- Build, own and scale a partner enablement program for named partners.
What your day-to-day will look like
From day one, you will own the Channel business through our VARs and partners in the Northwest region. Your days will consist of:
- Diligently hunting down and onboarding new VARs and partners in the region.
- Meeting virtually and in-person with key existing VAR contacts, both channel reps and regional leadership, to strengthen relationships and uncover deal opportunities.
- Identify target verticals and accounts where partners already have existing relationships and influence.
- Actively track and drive deal registrations through to closed-won revenue alongside Meter’s direct Sales team.
- Align with Meter’s internal Sales, Product and Marketing teams to ensure regional channel strategy is in line with company-wide priorities.
- Monitor and analyze partner pipeline metrics, identifying bottlenecks or high-leverage activities.
- Delivering ongoing training and enablement to partners, making sure they’re up to date on Meter’s offerings, roadmap and competitive positioning.
- Hitting the road to get in front of customers and partners in person for training sessions, lunch-and-learns and technical overviews
- Representing Meter at partner events, trade shows and joint customer meetings, as well as organizing and hosting our own Meter-sponsored events to deepen engagement and generate pipeline.
- Forecasting channel-driven revenue and reporting on progress against targets with Meter’s Sales leadership.
Who you are
- You have a growth mindset and think BIG - you know how to leverage the Channel, but can envision an even better future state and help us get there by acquiring new partnerships, while still managing existing ones.
- You’ve got extensive experience working with Channel Partners, Value-Added Resellers (VARs) & MSPs, and have meaningful existing relationships with partners in the Northwest market, particularly in the San Francisco Bay Area.
- You have a track record of driving positive results, like pipeline, deal registrations and closed won revenue through partners that has allowed you and the sales teams you’ve supported to overachieve on their OTEs.
- You’ve engaged with partners at both the individual contributor and leadership levels.
- You’ve got past experience as a successful Mid-Market or Enterprise seller.
- You can present confidently to any and all stakeholders both virtually and in-person.
- You’re comfortable with 50%+ travel to get in front of partners and customers directly and through events to increase Meter’s brand awareness and generate pipeline.
- You're based in the Northwest, ideally in a major metropolitan area like San Francisco or Seattle, and live close to a major airport.
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