Campaign Manager, Social

Adswerve is looking for a Strategic Campaign Manager, Paid Social to join the Performance Media team! The Campaign Manager, Paid Social is responsible for the end-to-end execution, management, and optimization of paid social media campaigns across platforms such as Meta, Pinterest, and LinkedIn. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI.

Responsibilities

• Strategy & Planning:
  • Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok.
  • Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences.
  • Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies.
  • Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS.
• Campaign Execution & Optimization:
  • Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager).
  • Monitor campaign pacing, performance, and integrations daily to ensure flawless execution.
  • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Data, Reporting & Insights:
  • Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives.
  • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
  • Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns.
• Client & Team Engagement:
  • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
  • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
  • Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.

Experience

• • 3+ years of proven experience in paid social advertising activation and campaign planning.
  • Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager.
  • Ability to translate complex digital media metrics into clear, meaningful campaign stories.
  • Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies.
  • Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models.