Business Development Lead
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Job Description
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Key Skills Required
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Creator Deck is a modern marketing and media company, launched in 2008, pioneering the high-growth influencer industry. We serve prestigious brands across apparel, beauty, beverage, and arts, guided by core values: Show Care, Build Credibility, Make an Impact, Think Towards the Future, and Be Genuine.
The Role
We’re seeking a driven, relationship-oriented Business Development Lead to expand Creator Deck’s reach across beauty, fashion, tech, health, food, and lifestyle brands. You’ll bring a strong foundation of existing agency and brand relationships, understand how brands invest across social media, and translate creative, social-first ideas into revenue.
You thrive in fast-paced, creative environments with an analytical, solutions-oriented mindset. Ideal candidates are curious, collaborative, deeply immersed in culture and creator trends, and excited to help brands innovate across social media. This role reports to the Head of Growth and collaborates directly with Brand Partnerships and the CEO.
Key Responsibilities
- Develop a thorough understanding of Creator Deck’s market position, including partners, capabilities, past successes (and failures), and commercial vision.
- Build and grow rapport with brands and agencies approved by the CEO and Head of Growth, leading to meetings and partnership opportunities. Responsibilities include:
- Lead creation of meeting materials, including decks and agendas.
- Develop partnership strategies in collaboration with the Director of Brand Partnerships, Head of Growth, Head of Finance, and CEO.
- Participate in and schedule brainstorms efficiently, ensuring deadlines are met.
- Conduct post-meeting follow-ups with internal stakeholders and external clients.
- Own day-to-day follow-ups across RFIs, RFPs, and proactive proposals.
- Attend weekly sales and internal meetings.
- Track all activities in the CRM and consistently meet weekly and monthly outreach and meeting targets.
Preferred Career Experience
- 7–10+ years of tenured sales experience in Advertising, Media & Marketing Sales and/or Business Development, preferably at a digital/social publisher, talent, or influencer agency.
- Existing relationships with brand and agency clients, particularly in Beauty, Fashion, Retail, QSR/Restaurants, Wellness, Media, or Tech.
Skills
- Thorough understanding of the influencer landscape, latest technologies, and emerging trends.
- Excitement around talent-led and tastemaker innovation with success in talent-led programs.
- Polished verbal and written communication skills for internal and external interactions.
- Highly organized, with the ability to manage and prioritize multiple tasks simultaneously.
- Strong problem-solving skills with strict attention to detail.
- Proven ability to consistently contribute positively in fast-paced environments.
- Ability to communicate effectively with client leaders at all levels.
- Multi-tasker and self-motivated.
- Proficiency in Google Suite.
- Ability to lead deck creation end-to-end without external support.
- Ability to drive clarity in ambiguous client environments and evolving workflows.
What Success Looks Like
- Consistently books and advances qualified meetings with approved brand and agency partners.
- Drives conversations toward clear outcomes, next steps, and commercial decisions.
- Demonstrates strong follow-through with proactive updates to stakeholders and clients.
- Manages multiple opportunities in parallel without losing momentum or details.
- Uses CRM and internal systems as a source of truth.
- Balances creativity with discipline, bringing forward relevant ideas and executing decisively.
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Creator Deck
View Company ProfileCreator Deck (operating at creatordeck.com) is an influencer and social marketing agency specializing in connecting brands with creators to drive authentic cultural engagement. Founded by Helen Zhu and Richard Ho, the company leverages over 17 years of expertise to engineer influence for industry-leading brands, having pioneered solutions in the creator economy. Unlike traditional ad placements, Creator Deck focuses on meaningful partnerships, facilitating 250,000+ creator collaborations annually. Its platform bridges brands with diverse, inclusive creators while offering tools like Creator Deck Pro—a private network for paid briefs, AMAs, and exclusive opportunities. This empowers marketers to build authentic connections, fostering trust and measurable impact. Backed by a diverse, women- and minority-led leadership, Creator Deck prioritizes equity and compassion in modern advertising.
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