Business Developer Representative (BDR)
Job Description
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About the Role
We are looking for a motivated and commercially minded Business Development Representative (BDR) to generate and nurture new business opportunities through strategic outbound prospecting and relationship building.
You'll identify target accounts, research decision-makers, personalize outreach, qualify prospects, and create a consistent pipeline of qualified opportunities for Account Executives.
Unlike a purely transactional SDR role, this position emphasizes strategic prospecting, thoughtful communication, and longer-term relationship development, particularly within mid-market and strategic accounts.
Key Responsibilities
- Identify and engage target accounts through multi-channel outbound strategies (cold calls, email, LinkedIn, events).
- Research key stakeholders and decision-makers within target companies to personalize outreach.
- Qualify inbound and outbound leads through discovery conversations, assessing fit against ICP criteria.
- Build and maintain relationships with prospects over longer nurture cycles through consistent and value-driven follow-up.
- Schedule and confirm discovery calls and product demos for Account Executives.
- Maintain comprehensive records of all activities, interactions, and pipeline stages in the CRM.
- Collaborate with marketing to align on campaigns, messaging, and follow-up sequences.
- Meet monthly and quarterly pipeline contributions and meeting-booked targets.
- Contribute to the refinement of outreach strategies, scripts, and prospecting playbooks.
- Represent the company professionally at virtual or in-person industry events when applicable.
Requirements
- 2+ years of experience in BDR, SDR, Business Development, or outbound sales.
- Demonstrated experience with outbound prospecting.
- Experience researching target accounts and decision-makers.
- Strong verbal and written communication skills.
- Experience conducting prospect qualification or discovery conversations.
- CRM experience, such as: Salesforce, HubSpot, Pipedrive, Zoho or Similar platforms
- Comfortable managing multiple prospects across different funnel stages.
- Strong organization and time management skills.
- Self-motivated and comfortable working toward measurable targets.
- Ability to clearly communicate complex products, services, or value propositions.
- Strong follow-up discipline.
- Strong English proficiency (C1)
Nice to have
- Experience with sales engagement platforms (Apollo, Outreach, Salesloft, or similar).
- Familiarity with LinkedIn Sales Navigator and social selling techniques.
- Experience targeting mid-market or enterprise accounts.
- Exposure to solution selling or consultative sales approaches.
- Background in B2B services, SaaS, or agency sales.
- Consistent track record of meeting or exceeding pipeline quotas.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
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Lago is a premier global recruitment and remote staffing agency dedicated to connecting fast-growing digital marketing agencies and enterprises with top-tier overseas talent. Operating with deep expertise in building remote teams since 2015, the company fundamentally bridges the gap between emerging market professionals and high-quality remote job opportunities. Under the hood, Lago handles the entire end-to-end offshore recruitment lifecycle—from rigorous candidate vetting and skill assessments to seamless onboarding, HR compliance, and continuous payroll management. The agency specializes in placing highly skilled, cost-effective workers in critical roles such as virtual assistants, SEO specialists, web developers, and customer support representatives. Their primary target audience spans scaling e-commerce brands, media companies, and digital agencies looking to reduce staffing overhead by up to 70% without sacrificing operational quality. What sets Lago apart in the crowded outsourcing space is its transparent, flexible model with zero upfront fees, and its deep commitment to creating a symbiotic ecosystem where businesses achieve rapid, scalable growth while international professionals thrive in supportive, career-elevating environments.
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