Builder CMO - Lead Marketing Strategy & Demand Generation at Knak

Knak is a mission-driven company focused on empowering marketers to be creative in an era where AI has democratized creation. We specialize in helping marketers turn ideas into on-brand, high-performing campaigns at scale.

Our platform, used by industry leaders like Meta, OpenAI, NVIDIA, Vercel, Notion, and Stripe, addresses the inefficiencies in marketing production—where every idea must be built, versioned, approved, and shipped across channels. Knak acts as a flexible factory for this middle stretch of the marketing stack, handling repeatable tasks so marketers can focus on high-impact work.

We were built by marketers, for marketers. Starting with email campaigns—the hardest channel to master—we’re now extending this production discipline to every marketing channel our customers use.

For a CMO at Knak, you get the rare opportunity to define a category (Agentic Marketing Production) rather than just compete in one. You’ll collaborate with a CEO who is a marketer himself, deeply understanding brand, marketing, and its value. Plus, we make sure to have fun along the way!

The Role

Knak is seeking a Builder CMO to lead our next stage of growth. As a fast-growing B2B SaaS company, we’re redefining how enterprise marketing teams produce campaigns in the AI era.

This is not a role for someone looking to inherit a finished marketing machine. We need a leader who can build the machine—someone with experience in creating pipeline, building teams, collaborating with Sales, developing brands, and operating through ambiguity and rapid change.

You will own Marketing end-to-end, with a focus on pipeline creation, demand generation, and company-level go-to-market (GTM) strategy. You’ll also partner closely with Product Marketing, Sales, Product, and Customer teams.

This is a remote-friendly role—open to talent across the United States and Canada. We’re looking for the best!

What We’re Looking For

• A proven B2B SaaS marketing leader who has scaled a company through a high-growth stage, ideally from roughly $20M to $100M+ ARR, without excessive spending.

• Deep, hands-on experience in building enterprise demand generation across digital, field/events, partners, and other channels—with clear accountability for pipeline and revenue.

• A builder who moves quickly, experiments, and makes decisions with imperfect information, operating without rigid predefined structures.

• The ability to balance high-level strategy (company positioning, executive communication) with tactical execution (campaigns, launches, funnel performance).

• A strong talent leader who can recruit top performers, set high performance standards, and make difficult people decisions when necessary.

• Strong brand and creative judgment, with the resourcefulness to achieve results without relying on massive budgets.

Roles & Responsibilities

• Own Knak’s marketing strategy and execution end-to-end.
• Build and scale a marketing organization tailored to Knak’s growth stage.
• Lead pipeline creation and demand generation, with clear accountability for pipeline and revenue.
• Develop and experiment with enterprise demand generation across digital, field, events, partners, and other channels.
• Help shape company-level go-to-market (GTM) strategy in partnership with Sales, Product, Customer, and Product Marketing.
• Build Knak’s brand and develop creative, resourceful ways to increase awareness without massive budgets.
• Operate effectively through ambiguity and rapid change, making decisions with imperfect information.
• Balance strategic priorities (company positioning, executive communication) with tactical priorities (campaigns, launches, product details, funnel performance).
• Build and lead a high-performing marketing team, recruiting top talent and raising performance standards.
• Help establish Agentic Marketing Production as a critical category for enterprise marketers.