Brand Manager Assistant at Foxelli Group (Hooks & Needles)

At Foxelli, we’re building more than e-commerce brands—we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter—you’ll feel at home with us.

THE ROLE

We’re looking for a Brand Manager Assistant to join us in growing Hooks & Needles, one of our creative brands built around crochet and knitting.

This is a hands-on role for someone who loves staying organized, spotting the little details others miss, and making sure things actually get done. You’ll work across product development, customer feedback, marketing, and day-to-day brand projects, helping keep everything running smoothly and looking for ways to make things better.

Crochet or knitting knowledge is a big advantage here. Understanding the craft helps you get our products, understand our customers, and spot issues they might notice.

🚀 WHAT YOU'LL BE DOING

🧶 Product Development

• Help develop and improve products for Hooks & Needles.
• Review patterns, instructions, and content for accuracy and quality.
• Work with creators and internal teams to bring projects to life.

🔍 Customer Feedback

• Review customer feedback and spot trends, issues, and opportunities.
• Turn insights into ideas for improving products and the customer experience.

📈 Market Research

• Keep up with crochet and knitting trends.
• Research new ideas, products, and opportunities for the brand.

💬 Customer Support & Community

• Help with product-related customer questions and feedback.
• Keep an eye on our online communities and what customers are talking about.

📣 Marketing Support

• Help execute marketing initiatives and campaigns.
• Source creative content and support product storytelling.

🤖 AI & Smarter Ways of Working

• Use AI tools to speed up research, analysis, and everyday tasks.
• Look for ways technology can help us work faster and smarter.

🦊 WHAT WE'RE LOOKING FOR

• Extreme attention to detail - You catch the small mistakes and inconsistencies.
• Organized - You like keeping projects, tasks, and details under control.
• Tech-savvy - Comfortable working with tools like Shopify, Asana, Google Sheets, Claude, InDesign, and other AI tools.
• Independent - You take ownership and follow things through without being chased.
• Adaptable - You handle changing priorities without losing focus.
• Curious - You enjoy learning, testing ideas, and finding better ways to do things.
• Open to feedback - You take feedback on board and use it to improve.
• Crochet or knitting knowledge - A strong advantage, especially when working with patterns and product content.

Experience in e-commerce, product development, or brand management is helpful, but we’re also interested in people who are smart, proactive, detail-focused, and eager to learn.