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Oddin.gg
Marketing & Sales Just now

Brand and Creative Marketing Manager

Oddin.gg
United StatesUnited States
Full-time
Not Disclosed
Senior-Level

Job Description

Key Skills Required

Master these to land this role

B2B MarketingDigital DesignAI ToolsCreative DirectionBrand Marketing

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What you'll do

  • Own and evolve Oddin's brand strategy, visual identity, and creative direction

  • Translate company and marketing strategy into distinctive creative concepts, campaigns, and visual narratives

  • Maintain and develop the brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles

  • Set the creative direction for websites, product launches, social content, events, videos, sales materials, employer branding, and internal communications

  • Work closely with internal designers and external agencies: create strong briefs, provide clear feedback, and ensure consistently high-quality execution

  • Develop campaign concepts from the initial idea through to delivery, coordinating the people and resources needed to bring them to life

  • Use AI tools for creative exploration, image and video production, rapid prototyping, versioning, and workflow automation

  • Build scalable templates and processes that help teams create on-brand materials without slowing down execution

  • Review visual output across the company and raise the overall standard of how Oddin presents itself

What we're looking for

  • 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related role with a B2B SaaS company

  • A strong portfolio of brand systems, campaigns, launches, or visual work that you personally shaped and brought to market

  • Experience owning or significantly evolving a visual identity—not only applying an existing set of guidelines

  • Strong creative judgment and the ability to defend your design decisions to leadership

  • The ability to translate commercial and strategic objectives into clear, compelling creative direction

  • Experience briefing and managing designers, agencies, and other creative specialists

  • Genuine fluency with AI-enabled creative workflows; you're already experimenting with image, video, design, or prototyping tools and understand where human judgment still matters

  • Comfort operating in a fast-moving company where the brand and business are evolving at the same time

  • Ability to work independently on multiple projects simultaneously and take ownership without needing a detailed playbook

Nice to have

  • Experience in B2B technology, gaming, esports, betting, entertainment, or another visually competitive industry

  • Experience building a brand architecture across multiple products, divisions, or audiences

  • A background in a startup or scale-up environment

  • Experience with motion, video, photography, 3D, or experiential and event design

  • Familiarity with Figma, Adobe Creative Cloud, Canva, or comparable creative tools

  • Experience with website redesigns, brand migrations, or large-scale digital projects

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Oddin.gg (operating at oddin.gg) is a B2B esports betting solutions platform engineered for sportsbooks and iGaming operators seeking profitable esports integration. Founded in 2018 by Marek Suchar and headquartered in Prague, Czech Republic, Oddin.gg addresses the complexity of esports betting by offering a full-stack solution—from live odds feeds and risk management to seamless iFrame integration. Under the hood, the platform leverages esports data science to deliver real-time odds, risk analytics, and turnkey betting experiences. This allows partners to expand their product offerings, engage esports audiences, and drive revenue without the operational overhead of in-house development. Backed by venture funding, including a $4.5M Series A round, Oddin.gg has achieved $31.7M in annual recurring revenue as a bootstrapped SaaS company and earned industry recognition, such as the AIBC Eurasia award for Best Esports Product.

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