Audience Engagement Product Manager

NPR is scaling and maturing its audience engagement practice into a unified, data-driven, cross-platform growth and engagement engine, with lifecycle management at the center of this transformation. This role owns the lifecycle activation tools, aiming to replace manual, campaign-by-campaign execution with scalable, AI-enabled processes. The focus is on key touchpoints such as email acquisition, repeat engagement, and donation conversion/retention.

The role collaborates daily with Data, Editorial, Marketing, Design, Engineering, and Product teams to ensure every relationship touchpoint is personalized, measurable, user-friendly, and tied to business outcomes.

Responsibilities

• Product Strategy & Roadmap Ownership: Lead the product roadmap for NPR’s audience lifecycle and martech ecosystem (including Piano.io and Salesforce Marketing Cloud), translating stakeholder requirements into prioritized engineering backlogs.
• Martech Operationalization & Tooling: Build, configure, and operationalize internal-facing audience activation tools, establishing intuitive self-serve processes, user permissions, and governance guardrails for content and marketing leads.
• Audience Journey Optimization: Partner with cross-divisional teams to design scalable automation rules and capabilities that enhance the full listener journey—from email discovery and content re-engagement to recurring donation conversion and win-back.
• Data Integration & Measurement Alignment: Collaborate with Data and Analytics teams to enhance customer data platform (CDP) segmentation, tracking taxonomy, and attribution modeling to measure the direct impact of activation campaigns.
• Newsletter Product Infrastructure: Drive technical development and platform enhancements for the NPR editorial newsletter suite in close coordination with newsroom and product leadership.
• AI & Workflow Efficiency Integration: Evaluate and deploy practical, responsible AI and automation capabilities within lifecycle workflows to minimize repetitive manual execution.
• Diverse Audience Engagement: Support audience diversification goals by designing personalization and segmentation workflows that welcome and sustain cross-generational and diverse audiences across digital touchpoints.
• Standard Operating Procedures & Enablement: Author product documentation, establish lifecycle governance best practices, and conduct internal training sessions to ensure cross-departmental adoption of activation tools.

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties, and skills. Other duties may be assigned, and this job description can be modified at any time.