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Tonal
Legal & HR 1h ago

Associate, Strategy & Corporate Development

Tonal
New York CityNew York City
Full-time
Not Disclosed
Mid-Level
VT

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Job Description

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The ideal candidate is a passionate, fitness-minded strategic thinker with 3+ years of experience in a highly analytical and strategic role, such as investment banking, private equity, growth equity, management consulting, corporate strategy, or corporate development.

What You Will Do

Strategic Planning & Market Analysis

  • Assist in data- and research-driven strategic initiatives to develop Tonal's short- and long-term strategy.
  • Synthesize and analyze quantitative and qualitative research and data sets into insights, hypotheses, implications, and recommendations.
  • Conduct market and competitive research across consumer hardware, fitness, wellness, and adjacent tech, to inform executive-level strategy discussions.

Financial Modeling & Deal Evaluation

  • Build financial models and business cases to evaluate strategic options, new market opportunities, and investment decisions.
  • Synthesize and analyze quantitative and qualitative research and data sets into insights, hypotheses, implications, and recommendations.
  • Create key analyses and negotiation support, working closely with internal and external partners to structure and execute transactions.

Partnerships & Corporate Development

  • Support strategic partnership processes end-to-end: sourcing, evaluation, financial modeling, and internal recommendation materials.
  • Partner on a range of projects spanning product development, product pricing, evaluation of new revenue opportunities, and identification of acquisition/investment targets.

Cross-Functional Collaboration & Executive Communication

  • Work cross-functionally with Finance, Product, Revenue, Operations, and other teams to develop and pressure-test strategic frameworks.
  • Projects could range from partnering on product development, product pricing, evaluation of new revenue opportunities, and identifying acquisition/investment targets.
  • Assist in framing and communicating key conclusions, including board materials, executive presentations, and strategic memos.

Who You Are

  • 3+ years of experience in a highly analytical and strategic role.
  • Proficient in financial modeling, valuation, and financial analysis.
  • Demonstrated experience solving complex, ambiguous, and analytically challenging problems.
  • Excellent verbal and written communicator, able to distill complex analysis into clear, executive-ready narratives.
  • Self-starter who excels in a fast-paced, resource-constrained, and fluid environment.
  • Willingness to step up to greater responsibility and take ownership of projects.
  • Passionate about fitness and wellness with genuine curiosity about Tonal's business and the broader consumer, fitness, and tech landscape.
  • Strong stakeholder management skills and comfort working directly with senior leadership.
  • Bachelor's degree required; top academic record preferred.

Skills Preferred

  • Proficient in financial modeling, valuation, and financial analysis (three-statement models, DCF, scenario analysis, unit economics).
  • Experience manipulating and deriving insights from data sets using tools such as Excel, Looker, or DataBricks.
  • Ability to frame and communicate complex concepts and analysis using Microsoft Excel and Google Suite.
  • Strong research skills and ability to drive independent analysis into growth opportunities and industries.
  • Experience working in or covering consumer hardware, health & wellness, or subscription businesses.
  • Exposure to strategic partnership or business development processes.

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Tonal is the premier, enterprise-grade digital fitness innovator, connected hardware pioneer, and AI-driven strength training powerhouse engineered to operate as the definitive, intelligent resistance layer for personal conditioning, physical rehabilitation, and athletic performance worldwide. The company completely eliminates the severe systemic friction of traditional strength training—where athletes and fitness enthusiasts face space-intensive physical weight stacks, inaccurate manual performance tracking, incorrect lifting mechanics, and the constant threat of injury due to fixed loading profiles—by deploying an advanced digital weight ecosystem. Moving far beyond traditional, passive cable crossover machines or generic connected treadmills, Tonal natively unifies electromagnetic resistance engines generating up to 200 pounds of digital weight, real-time AI form feedback tracking, dynamic spotter safety modes, and adaptive weight adjustments that alter resistance millimeter-by-millimeter to match a user's unique strength curve. Trusted by hundreds of thousands of elite home athletes and professional competitors—including brand ambassadors and investors like Serena Williams, LeBron James, and Stephen Curry—the platform empowers fitness enthusiasts to compress workout durations, eliminate plate-swapping bottlenecks, and achieve unprecedented strength gains with production-hardened engineering precision. Under the hood, its sophisticated technical core—backed by over $450 million in growth funding from elite venture groups like L Catterton and Sapphire Ventures—natively orchestrates dual-arm electronic actuator loops, advanced gyroscopic sensors inside smart handles, and high-velocity cloud-synchronized personal milestone telemetry. What sets Tonal apart is its uncompromising dedication to replacing dumb iron with absolute algorithmic momentum; by bridging the gap between performance-intensive structural data analytics and elegant, home-integrated design, the company remains the absolute, undisputed category leader in connected strength tech and personalized digital coaching.

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