Associate Product Marketing Manager

WHO WE ARE

Parse Biosciences, a QIAGEN company, is a global life sciences company headquartered in Seattle, Washington. The company develops and commercializes single-cell sequencing technologies and related products used in biomedical research. Parse products are utilized in more than 3,000 laboratories worldwide and include Evercode™ Whole Transcriptome, Evercode™ TCR, Gene Capture, and associated software solutions.

Founded based on technology developed at the University of Washington, Parse operates a 34,000-square-foot headquarters and laboratory facility in Seattle’s South Lake Union district.

THE POSITION

The Associate Product Marketing Manager will support the development and execution of product marketing initiatives that communicate the value of Parse Biosciences’ products and technologies to existing and prospective customers. This role will help create compelling, scientifically informed content and messaging across the company’s product portfolio and support new product launches and commercial initiatives.

Working closely with Product Management, Marketing, Sales, and scientific teams, this individual will help translate complex scientific and technical information into clear, engaging content for a variety of audiences. The ideal candidate brings a strong scientific foundation, excellent communication and organizational skills, and an interest in developing their product marketing expertise within the rapidly evolving field of single-cell genomics.

IN THIS POSITION, YOU WILL:

• Support the development of product positioning, messaging, and value propositions for Parse Biosciences’ product portfolio and new product initiatives.
• Create and coordinate content for multi-channel marketing efforts, including product collateral, presentations, web content, email campaigns, sales enablement materials, and other customer-facing resources.
• Help tailor messaging and content to different customer segments, applications, and stages of the buyer journey.
• Partner with Product Managers and other stakeholders to support product launches, campaigns, and ongoing commercial initiatives.
• Assist in gathering customer, market, and competitive insights to inform messaging, content, and product marketing activities.
• Support the development and refinement of customer personas, segmentation, customer journeys, and key messaging.
• Coordinate the development, review, and maintenance of product marketing collateral and supporting materials.
• Collaborate with colleagues across Marketing, including Brand, Design, Digital Marketing, Communications, and other functions, to develop effective campaigns and materials.
• Partner with Sales and customer-facing teams to understand their needs and develop tools and content that support customer engagement.
• Help ensure product messaging and marketing materials are accurate, consistent, and aligned across channels.
• Stay current on advances in single-cell genomics, Parse Biosciences’ technology and products, customer needs, and the broader competitive landscape.
• Support additional product marketing projects and initiatives as the business and product portfolio continue to grow.

FOR THIS POSITION, WE LOOK FOR

• Bachelor’s degree in life sciences, marketing, business, or a related discipline; a scientific background is strongly preferred.
• 1 - 3 years of relevant experience in product marketing, marketing, product management, customer/application support, or another relevant role within life sciences, biotechnology, genomics, or a related industry.
• An interest in developing expertise in product marketing and translating complex scientific concepts into clear, compelling customer-facing communications.
• Strong written and verbal communication skills, with the ability to communicate effectively with scientific and technical audiences.
• Strong organizational and project management skills with excellent attention to detail.
• Ability to manage multiple projects and priorities while meeting deadlines.
• A proactive and collaborative approach and the ability to work effectively across multiple teams and functions.
• Curiosity and willingness to learn about customers, markets, products, and emerging scientific technologies.
• Experience with genomics, next-generation sequencing, or single-cell technologies is preferred but not required.