Associate Producer - Influencer Marketing

The Associate Producer contributes to program production across a variety of influencer marketing campaigns at Collectively, a global leader in influencer marketing. This role reports to a Director of Production and focuses on three key areas: project management, influencer casting and management, and program tracking and reporting.

Responsibilities

Working closely with lead Producers and a cross-functional team, the Associate Producer ensures projects are executed flawlessly, on time, and within budget.

Project Management

• Support all aspects of influencer marketing projects for top brands, ensuring alignment with Collectively Producers, Sr. Producers, Executive Producers, and/or Directors.
• Proactively update project status documents, including influencer lists, weekly status agendas, client hubs, and payment schedules.
• Oversee collaborator payments, ensuring schedules, documentation, and communication are accurate.
• Prepare collaborator agreements and work with Business Affairs for accurate and timely contracting.
• Contribute to internal and client calls, including creating agendas, maintaining status sheets, note-taking, and scheduling follow-ups.
• Learn to prepare first drafts of key production deliverables, such as timelines, project discovery, campaign briefs, activation plans, content reviews, and production schedules.

Influencer Casting & Management

• Conduct influencer research and develop talent lists adhering to brand criteria and guidelines.
• Develop campaign invitation emails and sign-up surveys.
• Support lead Producers in outreach to influencers and agents, tracking rates, availability, and key details.
• Write persuasive rationale for talent, illustrating their readiness and fit for specific projects.
• Build client-facing influencer presentations highlighting talent for Collectively campaigns.

Program Tracking and Reporting

• Set up campaign tracking using third-party software, ensuring thorough and accurate information.
• Review collaborator content for adherence to requirements, making revisions as needed.
• Collect and manage image, text, or video assets.
• Track and log all content (blog posts, social media updates).
• Identify and proactively resolve potential issues like incomplete posts or non-adherence to requirements.

Requirements

• At least 1-2 years of related experience in marketing, advertising, or PR.
• Strong organizational skills with attention to detail and excellent follow-through.
• Great communication skills, both internally and externally, written and verbal.
• Ability to work efficiently across various tasks and manage time appropriately.
• Adaptability and enthusiasm for working in a constantly evolving industry.
• Collaborative working style with a positive attitude and enthusiasm for creating great work.

Key Performance Indicators (KPIs)

• Demonstrates exceptional organizational and project management skills across all project phases.
• Deliverables and assignments meet expectations and are produced on time.
• Exhibits a proactive, collaborative approach to project challenges or delays.
• Quickly learns and retains information, especially regarding key project processes.
• Demonstrates curiosity and a desire to learn from program data, collaborator content, and Collective teammates.
• Projects a friendly, confident, and professional demeanor both within the organization and to clients and collaborators.