Associate Director, Paid Social

As an Associate Director, Paid Social you will support the Director in building and managing a high-performing team that handles Strategy, Planning, and Activation to best service clients.

The Associate Director, Paid Social should be able to lead the team to deliver excellent paid social strategy and performance recommendations for their clients. They are effective communicators who can inspire and motivate teams to achieve and exceed client goals based on their deep understanding of the ins and outs of their clients’ businesses and they proactively bring innovative strategy, holistic ideas, and leadership to help clients meet their overarching business goals.

WHAT YOU’LL DO:

• Develop the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices
• Maintain a strong understanding of the holistic business for each client in their portfolio
• Orchestrate collaboration and implementation for flawless execution of paid social campaign strategy, planning and activation
• Possess a deep working knowledge of Facebook/Instagram, and have a strategic perspective on how to achieve client business goals
• Stay up-to-date on best practices to ensure their track is adopting best practices and testing recommendations prioritized by the agency
• Serve as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues
• Contribute to all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, strategy meetings, etc) to ensure teams are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
• Scale layers of management and ensuring career pathing/goals are being established for every member of your team.
• Identify succession plans for your team and cultivating talent development for upward mobility.

WHAT YOU BRING:

• 6+ years paid social experience and a minimum 4 years of experience in a client-facing media or marketing role
• Proven prior work experience managing a team of 2+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A comprehensive and hands-on understanding of Meta Ads Manager and skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary
• Deep knowledge of upper-funnel campaign strategy with proven experience implementing and interpreting Brand Lift Studies (BLS) to guide optimization and inform future planning
• The ability to audit campaign analytics and present actionable insights and media reporting to a client