ASO Manager

What you’ll be doing:

You take our client apps and own their organic growth end to end: semantic core, metadata across localizations, creative concepts, A/B tests, and the monthly call where you explain what moved and why.

Agency work means you see patterns in-house managers never get to see. A fintech app in Brazil, a fitness app in Germany, and a mid-core game in the USA all react differently to the same algorithm change.

What you'll own

• Audits and strategy. Audit new client apps, size the opportunity, and build a roadmap from niche analysis, competitor research, and our internal experiment database.

• Semantic cores. Build and maintain keyword sets for App Store and Google Play across every localization the client sells in, including markets where you don't speak the language.

• Metadata. Write and iterate titles, subtitles, keyword fields, and descriptions, adapted to regional search behavior.

• Creative direction. Brief our in-house Design Studio on icons, screenshots, and app preview videos.

• Testing. Design A/B tests in Product Page Optimization, Google Play experiments and SplitMetrics Optimize. Read the results honestly, including the ones that lose.

• Client relationships. Monthly calls, presentations, and day-to-day Slack.

About you:

• 2+ years running ASO for live apps in different domains.

• Hands-on App Store Connect and Google Play Console. You've shipped metadata, set up CPP and In-App Events and read Store Listing reports.

• Keyword research at scale, including various markets.

• A/B testing experience on at least one store.

• One or more ASO tools in daily use: App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar.

• English at B2 or above.

• Comfort with numbers: forecasting, KPI tracking, and explaining increases and drops in installs transparently.

It would be great if you have:

• Experience with Apple Search Ads and using paid keyword data to inform organic.

• Experience in Paid UA (Meta, TikTok, DSPs, etc.)

• Games, or a specific vertical you know deeply.

• Non-English localization expertise. We already cover 14+ languages in-house

• Interest in how apps get discovered through AI assistants and AI-driven search, which is where a chunk of our R&D is going.

What is there for you?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.

• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.

• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.

• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.

• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.

• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.

• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast

• Get Sh*t Done

• Build Together

• Strive for Transparency

• Own What You Do

• Learn + Share = Excel