AI Native Senior SEO & GEO Operator

Our client is a growing marketing organization supporting a portfolio of B2B startups and consumer brands across organic search, content, AI-search optimization, and growth analytics. The organization combines traditional SEO expertise with emerging Generative Engine Optimization (GEO) strategies and AI-native workflows to help clients improve visibility across both conventional search engines and AI-powered discovery platforms.

They are seeking a senior, hands-on operator who can independently own client relationships and execute sophisticated SEO, GEO, content, and analytics programs from strategy through implementation and reporting.

The AI Native Senior SEO & GEO Operator will be responsible for owning SEO, Generative Engine Optimization (GEO), content operations, and growth analytics programs end-to-end across a portfolio of B2B startup and consumer accounts.

This is a multidisciplinary role combining the responsibilities of an SEO strategist, content operations manager, AI-tooling specialist, and client-facing account owner. The role will manage technical SEO initiatives, AI-search visibility, content strategy and publishing, analytics, client communications, and research-driven proposals for new and existing accounts.

The ideal candidate has deep SEO expertise, understands how search behavior is evolving across AI platforms, and is comfortable using AI tools such as Claude Code as part of sophisticated production and optimization workflows. They should be equally comfortable conducting technical audits, designing content architectures, managing large-scale editorial operations, and presenting findings to founders and other senior stakeholders.

Key Responsibilities

Account Ownership & Client Management

• Serve as the primary SEO and GEO point of contact across assigned client accounts.
• Own client deliverables from strategy and production through approval, implementation, and reporting.
• Manage structured client review workflows in Notion, including versioned batches, per-post approval gates, and comment reconciliation.
• Coordinate with client-side editorial reviewers, CMS administrators, founders, and other decision-makers.
• Proactively manage approvals and ensure feedback is incorporated efficiently across current and future assets.
• Translate individual reviewer feedback into systemic editorial and optimization standards that can be applied across large volumes of content.
• Communicate with clients through Slack while adapting communication to each client’s preferred style and expectations.
• Translate complex technical findings into clear, opportunity-focused recommendations for non-technical stakeholders.

New Business & SEO Proposals

• Execute a productized research-to-proposal process for prospective clients and SEO upsell opportunities.
• Conduct comprehensive website audits and top-10 competitor analyses.
• Perform customer, competitor, keyword, and search-intent research.
• Evaluate alignment between target keywords, search intent, and existing website copy.
• Establish GEO and AI-search visibility baselines.
• Develop structured Notion proposals combining analysis, strategic recommendations, and sample content.
• Translate research findings into clear opportunities and actionable growth strategies.

Technical SEO

• Conduct crawl-based technical SEO audits to identify opportunities affecting organic search performance.
• Perform indexation analysis and investigate issues affecting search engine discovery and visibility.
• Evaluate and optimize schema implementation.
• Conduct SERP-level analysis and optimization.
• Translate technical findings into prioritized recommendations for clients and internal teams.
• Maintain strong technical SEO standards across client websites and ongoing initiatives.

GEO & AI-Search Optimization

• Establish and measure AI-answer visibility baselines across ChatGPT, Perplexity, and Claude.
• Develop strategies to improve client visibility within AI-generated answers and emerging search experiences.
• Use Claude Code or equivalent AI tools for structured prompting, custom instructions, workflow development, and AI-assisted production.
• Critically review AI-assisted outputs for accuracy, relevance, quality, and strategic alignment rather than relying on unverified AI output.
• Create and maintain llms.txt and llms-full.txt files.
• Develop answer-first, citation-ready content designed for both traditional and AI-powered search environments.
• Build and maintain weekly GEO monitoring workflows.
• Maintain internal audits against Google’s published guidance and incorporate relevant changes into client strategies.

Content Strategy, Production & Publishing

• Develop pillar and topic-cluster architectures aligned with organic growth opportunities.
• Translate keyword, customer, competitor, and search-intent research into actionable content strategies.
• Write and direct conversion-focused website and content copy.
• Manage content production from planning through review, approval, and publication.
• Publish and maintain content across different CMS environments.
• Establish editorial governance and quality-control standards.
• Ensure content consistently meets SEO, GEO, brand, conversion, and editorial requirements.
• Build scalable processes capable of maintaining quality across high-volume content programs.

Analytics, Growth & Retention Consulting

• Conduct monthly, six-month, and annual Google Search Console audits for assigned clients.
• Analyze organic search performance and identify opportunities for continued growth.
• Connect SEO and content performance with broader client growth objectives.
• Use performance data to prioritize future optimization and content initiatives.
• Provide ongoing recommendations designed to strengthen client performance and retention.

Executive Reporting & Internal Communication

• Develop concise, CEO- and founder-ready reports translating SEO, GEO, content, and analytics performance into actionable insights.
• Communicate key findings, opportunities, risks, and priorities clearly to senior stakeholders.
• Maintain daily per-client Slack standups with agency leadership.
• Support regular customer syncs with clear progress updates and next steps.
• Maintain strong visibility into account status, outstanding approvals, deliverables, and upcoming priorities.

Qualifications

Requirements

• Senior-level experience owning SEO strategy and execution across multiple client accounts.
• Demonstrated experience conducting technical SEO audits, including crawl analysis, indexation investigation, schema, and SERP optimization.
• Experience developing and executing content strategies using pillar and topic-cluster architectures.
• Experience managing content production, editorial review, quality control, and publishing across multiple CMS platforms.
• Hands-on experience measuring or optimizing visibility across AI-search and answer platforms.
• Experience using AI tools such as Claude Code or equivalent platforms as part of professional SEO, content, research, or operational workflows.
• Experience analyzing organic search performance through Google Search Console.
• Experience managing client relationships and communicating directly with founders, executives, editorial stakeholders, and technical teams.
• Experience conducting competitor, customer, keyword, and website research to support strategic recommendations or new-business proposals.
• Experience managing multiple accounts, deliverables, stakeholders, and approval processes simultaneously.

Skills

• Advanced technical SEO capabilities across crawl-based auditing, indexation analysis, schema implementation, and SERP-level optimization.
• Strong understanding of Generative Engine Optimization (GEO) and the factors influencing brand and content visibility across AI-powered search experiences.
• Ability to evaluate visibility across ChatGPT, Perplexity, and Claude and translate findings into actionable optimization strategies.
• Hands-on proficiency with Claude Code or equivalent AI tools, including structured prompting, custom instructions, and critical review of AI-assisted outputs.
• Strong understanding of llms.txt, llms-full.txt, answer-first content structures, and citation-ready content.
• Strong content strategy capabilities across keyword research, search intent, pillar/cluster architecture, conversion copy, and editorial governance.
• Ability to manage structured content and client approval workflows using Notion.
• Strong proficiency with Google Search Console for recurring performance audits and organic growth analysis.
• Experience publishing and managing content across multiple CMS platforms.
• Strong client and account management capabilities with the ability to translate technical concepts into clear, actionable recommendations.
• Ability to create concise, executive-ready reports for founders and senior stakeholders.
• Strong organizational skills with the ability to independently manage multiple accounts, deliverables, approval workflows, and reporting cadences.

What Success Looks Like

• Client SEO, GEO, content, and analytics programs are managed end-to-end with clear ownership and consistent execution.
• Technical SEO opportunities are identified, prioritized, communicated, and addressed systematically.
• Clients improve visibility across both traditional search engines and AI-powered discovery platforms.
• GEO visibility across ChatGPT, Perplexity, Claude, and emerging AI-search experiences is consistently measured and optimized.
• Content programs operate efficiently through structured production, review, publishing, and quality-control processes.
• Client feedback is translated into scalable standards that improve future content and deliverables.
• Google Search Console audits consistently surface actionable organic growth opportunities.
• Client leadership receives clear, concise reporting that connects technical findings with business opportunities.
• New-business and upsell opportunities are supported by thorough research, compelling analysis, and actionable proposals.
• Multiple client accounts remain organized, proactive, and strategically aligned without requiring significant day-to-day oversight.

This role offers the opportunity to work at the intersection of traditional SEO, emerging AI-search optimization, content operations, analytics, and AI-native workflows. As the AI Native Senior SEO & GEO Operator, you will have end-to-end ownership of sophisticated organic growth programs while helping define how brands adapt to an evolving search landscape.