Account Lead - Digital Marketing (Paid Acquisition & Organic Growth)

What You’ll Do:

• Own client success across your accounts and those managed by your direct reports, including advertising performance, client satisfaction, retention, and growth.

• Apply hands-on, cross-channel expertise across Google Ads, Microsoft Ads, LinkedIn, Meta, and emerging paid channels to guide strategy, campaign execution, testing, and measurement.

• Manage your own accounts, leading strategy, execution, and client relationships while setting clear expectations and delivering against client goals for key accounts.

• Lead and develop your direct reports, setting clear priorities, balancing workloads, and providing timely feedback and coaching to support their performance, growth, and retention.

• Own the quality and delivery of your team’s work, ensuring campaigns, test plans, and reporting meet standards, support client goals, and stay on schedule and within budget.

• Be the first point of escalation for your team’s accounts, proactively addressing issues and driving resolution rather than passing problems up.

• Keep leadership informed about account health, team performance, and capacity, flagging risks early and providing clear recommendations and next steps.

• Uphold and improve department processes, holding your team accountable to shared standards and identifying ways to work more effectively.

• Support sales as needed through account audits, strategy development, and prospect presentations.

Primary Qualifications:

• 8+ years of paid advertising experience, including substantial client-facing experience leading account strategy, execution, and client relationships.

• Strong hands-on experience across Google Ads, Microsoft Ads, LinkedIn, and Meta, with the expertise to guide cross-channel strategy, campaign execution, testing, and measurement—not just oversee others doing the work.

• At least 1 year of experience managing direct reports, with accountability for their development, quality of work, and client results.

• Experience managing a range of client accounts, adapting strategy to different business models, goals, and budgets. A track record of independently managing senior client relationships, addressing performance challenges, and retaining and growing accounts.

• Demonstrated ability to lead analysis, reporting, and QBRs, turning data into clear takeaways, strategic recommendations, and prioritized actions tied to business outcomes. Able to coach your team to do the same.

• Strong judgment and organization, with the ability to prioritize across accounts, balance team workloads, uphold department processes, and address risks before they become larger problems.

• Clear, concise, and timely communication, including the ability to listen, set expectations, give constructive feedback, and navigate difficult conversations with clients and team members.

Nice to Have:

• A mix of in-house and agency experience.

• Experience running multiple paid channels and testing new ones.

• Experience with other marketing channels such as SEO, CRO, organic social, or email.

• Experience building processes, playbooks, or training that scaled beyond your own accounts.

• Prior remote work experience.

• An entrepreneurial mindset and genuine curiosity about the industry.