Account Executive Business Development Manager (AEBDM)

About the role

The Account Executive Business Development Manager (AEBDM) is responsible for driving revenue growth across an assigned territory through a combination of customer expansion and new business acquisition. This role owns a portfolio of existing customers while actively developing opportunities within low-spend and net-new accounts.

The AEBDM serves as a trusted advisor to educational organizations, identifying opportunities to solve customer challenges through Everway's solutions. Success in this role requires a balanced approach to account management and business development- building strong customer relationships while maintaining the prospecting discipline necessary to create and convert new pipelines.

The ideal candidate is a highly motivated sales professional who thrives in a consultative sales environment, enjoys developing relationships with educational leaders, and can confidently manage opportunities throughout the full sales cycle. Working closely with Marketing, Customer Success, Sales Development, and Product teams, the AEBDM will play a critical role in expanding Everway's market presence and accelerating revenue growth within their territory.

Candidates based in the Central time zone are preferred.

Travel within the assigned territory will be required to strengthen customer relationships, attend industry events, and support sales opportunities.

Main Responsibilities

Territory Growth & Account Ownership

• Own revenue growth within an assigned territory through a combination of customer expansion, cross-sell, upsell, and new customer acquisition activities.
• Manage a defined portfolio of existing customers, identifying opportunities to increase product adoption, expand solution utilization, and drive incremental ARR.
• Develop and execute territory plans that prioritize high-potential accounts, market opportunities, and strategic growth initiatives.
• Build and maintain relationships with key stakeholders across schools, districts, and educational organizations, including decision-makers and influencers.

New Business Development

• Identify, qualify, and develop opportunities within prospective, low-spend, and dormant accounts.
• Execute proactive prospecting strategies through phone, email, social selling, events, referrals, and targeted outreach campaigns.
• Partner with Marketing and SDR teams to effectively engage inbound and marketing-generated leads.
• Create and maintain a healthy pipeline that consistently supports achievement of quarterly and annual bookings targets.

Sales Process Execution

• Manage opportunities throughout the entire sales cycle, from discovery through proposal, negotiation, and close.
• Utilize the MEDDPICC framework to qualify opportunities, understand customer priorities, and advance deals effectively.
• Deliver compelling presentations, demonstrations, business cases, and proposals that align Everway solutions with customer objectives.
• Forecast accurately and maintain visibility into opportunity progression, risks, and growth potential.
• Collaborate with Finance, Legal, Product, Customer Success, and Implementation teams to support successful deal execution and customer outcomes.

Customer Relationship Management

• Develop multi-threaded relationships within accounts to expand influence, strengthen retention, and uncover future growth opportunities.
• Serve as a trusted advisor by understanding customer goals, challenges, budget cycles, and strategic priorities.
• Support customer retention efforts by partnering with Customer Success and Renewal teams to ensure a seamless customer experience.
• Capture and communicate customer feedback, market intelligence, and competitive insights to internal stakeholders.

Performance & Operational Excellence

• Achieve and exceed quarterly and annual revenue, pipeline, and activity targets.
• Maintain accurate opportunity, account, and forecasting data within Salesforce.
• Monitor pipeline health, territory performance, and customer engagement metrics to inform business decisions.
• Participate in industry conferences, customer events, webinars, and networking opportunities to increase Everway's visibility and strengthen market presence.

Essential Criteria

• 1-3+ years of experience in SaaS, EdTech, business development, account management, or consultative sales roles.
• Demonstrated success generating revenue through a combination of customer expansion and new business acquisition.
• Experience managing opportunities through a structured sales process from prospecting through close.
• Strong prospecting, relationship-building, discovery, presentation, and negotiation skills.
• Experience using Salesforce or similar CRM platforms to manage pipeline and forecasting activities.
• Ability to prioritize effectively across multiple accounts, opportunities, and competing demands.
• Strong written and verbal communication skills with the ability to engage stakeholders at multiple organizational levels.
• Ability to analyze territory performance and use data to guide sales strategy and activity planning.
• Willingness to travel within assigned territories as needed.

Desirable Criteria

• Experience selling SaaS or EdTech solutions to K-12 or Higher Education organizations.
• Familiarity with MEDDPICC or other structured sales methodologies.
• Experience managing both account growth and net-new customer acquisition responsibilities.
• Demonstrated success developing multi-threaded relationships within educational organizations.
• Understanding of educational funding cycles, purchasing processes, and district decision-making structures.
• Bachelor's degree in Business, Education, Communications, or a related field.
• Experience leveraging AI tools to improve research, prospecting, workflow efficiency, and sales productivity.