The Looma Project

The Looma Project (operating at theloomaproject.com) is an in-store digital media platform engineered for storytelling, education, and inspiration. Founded in 2016 by Cole Johnson and headquartered in Durham, North Carolina, The Looma Project transforms traditional retail spaces by replacing static signage with dynamic, interactive content. Under the hood, the platform integrates digital screens, data analytics, and brand partnerships to deliver hyper-targeted narratives that resonate with shoppers. This allows retailers and advertisers to humanize the shopping experience, foster deeper customer engagement, and drive measurable business outcomes. Backed by $33.3M in funding, the company operates within a niche but rapidly expanding sector of retail technology.