Public

Public (Public Holdings, Inc.) is a leading American financial technology company and multi-asset investing platform that empowers retail investors to build diverse portfolios in a single ecosystem. Founded in 2019 by Jannick Malling and Leif Abraham, the New York City-based unicorn has revolutionized the modern brokerage experience by offering fractionalized trading across thousands of stocks, ETFs, corporate bonds, US Treasuries, and cryptocurrencies. Under the hood, Public distinguishes itself from traditional competitors by refusing to participate in Payment for Order Flow (PFOF) for equities, prioritizing execution quality and transparency. Furthermore, the platform has rapidly evolved into an "agentic brokerage," leveraging advanced artificial intelligence to provide earnings call summaries, intelligent market briefings, and "Generated Assets," a feature that allows users to turn natural language prompts into custom, investable indices. Their primary target audience spans everyday retail investors, active options traders, and high-net-worth individuals seeking a unified, sophisticated wealth-building app. What sets Public apart in the fiercely competitive FinTech landscape is its commitment to transparent alignment with its users, its unique options rebate program that pays customers for their trades, and its powerful AI-driven insights that democratize access to institutional-grade financial tools.