Maze

Maze (operating under maze.co, legally Maze Technologies, Inc.) is a leading enterprise-grade continuous discovery and user research platform engineered to democratize, accelerate, and scale actionable user insights for modern product, design, and marketing organizations. Founded in 2018 by veteran software engineers Jonathan Widawski and Thomas REBAUD, the corporation completely upended the traditional user testing landscape—where gathering qualitative user feedback took weeks, suffered from manual scheduling bottlenecks, and cost thousands of dollars per study—by launching an automated, browser-based unmoderated testing engine. Moving far beyond basic video-recording tools, Maze's sophisticated research ecosystem natively unifies interactive prototype testing (integrating directly with Figma, Adobe XD, Sketch, and InVision), live website usability tracking, card sorting, tree testing, integrated participant recruitment panels, and dynamic AI-generated synthesis engines that instantly convert raw user clicks into comprehensive heatmaps, misclick rates, and success metrics. To embed data-driven decision-making throughout the entire product development lifecycle, the platform features a highly automated 'Maze AI' layer that refines research questions, analyzes qualitative open text at scale, and formats stakeholder reports instantly. Supported by over $48 million in total institutional funding, anchored by a prominent $40 million Series B financing round led by worldwide venture powerhouse Felicis Ventures alongside marquee backers like Emergence Capital, Amplify Partners, and leading product angels, the hyper-growth product discovery SaaS platform scales rapidly. Powering design and development decisions for more than 3,000 global enterprise customers—including iconic digital brands like Uber, Airbnb, IBM, and Microsoft—and serving a community of over 100,000 product creators, the firm continues to expand its enterprise footprint with sophisticated data-governance controls and advanced team-collaboration features. Headquartered in Paris, France, with a highly distributed, remote-first global workforce, Maze stands as the definitive operational vanguard for agile user research—replacing slow, opinion-driven product design with continuous, programmatic user insights and validated execution pathways.