Juniper Square

Juniper Square is a leading FinTech and enterprise software company that provides a comprehensive investment management and fund administration platform specifically built for private capital markets. Founded in 2014 in San Francisco, the company has revolutionized how General Partners (GPs) and Limited Partners (LPs) connect and collaborate across the entire investment lifecycle. Under the hood, Juniper Square replaces fragmented, manual spreadsheets with a unified system of record—offering an integrated suite of tools for automated fundraising, secure document sharing, complex waterfall calculations, and modern fund accounting. Their proprietary LP portal gives investors a fully transparent, 24/7 view of their capital activity, tax documents (like K-1s), and performance metrics. Their primary target audience includes commercial real estate investment firms, venture capital funds, and private equity managers who need to scale their operations and deliver an institutional-grade experience to their investors. What sets Juniper Square apart in the alternative investment tech space is its ability to seamlessly blend powerful SaaS infrastructure with expert, tech-enabled fund administration services, drastically reducing operational risk and accelerating capital raising for over 2,000 GPs worldwide.