Forma

Forma (operating at joinforma.com) is a flexible employee benefits platform engineered for modern workplaces seeking to redefine traditional compensation structures. Founded by influential industry founders and backed by visionary investors, Forma specializes in delivering scalable, global programs across lifestyle spending accounts (LSAs), health reimbursement accounts (HRAs), flexible spending accounts (FSAs), and health savings accounts (HSAs). Unlike rigid, one-size-fits-all benefit packages, Forma empowers employers to design customizable programs that align with employee needs while controlling costs. Under the hood, its software integrates seamlessly with HR systems, enabling real-time benefit allocation, digital claim processing, and spend tracking—all accessible via mobile and web interfaces. This allows employers to attract and retain talent by offering competitive, flexible perks (such as gym memberships, financial wellness tools, or digital health subscriptions) while reducing administrative burdens. The platform’s agility and global reach cater to forward-thinking organizations prioritizing employee well-being and operational efficiency. Forma recently secured a $40 million Series B funding round to accelerate its mission of transforming the benefits industry.