Firstup

Firstup (operating at firstup.io) is an intelligent workforce communications platform engineered for modern enterprises seeking to transform how they engage with employees at scale. Founded in 2008 by Greg Shove and Nicole Alvino, the company—originally launched as SocialChorus—has evolved into a mission-driven solution that cuts through the clutter of traditional communication tools. Under the hood, Firstup leverages AI-driven personalization, automation, and data-driven insights to deliver targeted messages across diverse employee segments, from frontline workers to executives. This allows large organizations to foster deeper engagement, improve operational execution, and drive measurable business outcomes by ensuring critical updates reach every worker with precision. Backed by $115 million in funding across seven rounds, including a Series E round in 2018, Firstup has positioned itself as a leader in enterprise communication software, helping companies like its own transform how they connect with their global workforce.