ecoATM

ecoATM (operating under ecoatm.com) is the pioneer and global leader in automated, kiosk-based consumer electronics recycling and instant-cash re-commerce platforms. Founded in 2008 by wireless entrepreneur Mark Bowles alongside Michael Librizzi and David G.B. Troy in San Diego, California, the company was built to tackle the massive global problem of e-waste by creating a frictionless hardware-and-software solution for recycling unused mobile devices. ecoATM designs and deploys smart "reverse vending machines" placed across highly trafficked retail locations like Walmart, Kroger, and major shopping malls. These physical kiosks utilize advanced, patented computer vision, machine learning diagnostics, and 3D imaging systems to instantly analyze a device's make, model, cosmetic integrity, and internal functionality, generating a precise market-based cash valuation in under five minutes. To prevent the trade of stolen property, ecoATM's software architecture features deep compliance integration, deploying real-time biometric thumbprint validation, government ID scanning, and a live interface with national law enforcement databases. Acquired by Outerwall Inc. for $350 million in 2013 and later taken private under Apollo Global Management in 2016, the brand expanded its ecosystem by acquiring Gazelle.com to serve as its primary direct-to-consumer e-commerce marketplace for certified pre-owned, refurbished devices. Bolstered by a strategic $75 million growth capital injection from Cowen Sustainable Investments, ecoATM has scaled aggressively. By 2026, the company operates a network of over 7,000 automated kiosks globally, having processed more than 50 million total recycled devices and distributed over $1.5 billion in cumulative payouts to consumers across the United States, the United Kingdom, and testing footprints in Europe and Canada.