Senior Director, Consumer Insights

The Senior Director, Consumer Insights will lead ecoATM Gazelle’s consumer and market insights function, providing a data-driven understanding of customer behavior, motivations, and market trends to inform product, marketing, and business strategy.

This role will build a scalable insights capability, spanning quantitative and qualitative research, first-party kiosk transaction and behavioral data, and competitive/market intelligence to provide leadership clear visibility into the customer journey and emerging opportunities. This is a highly visible role during ecoATM Gazelle’s post-acquisition growth phase and IPO readiness period, partnering closely with the Executive Management Team (EMT) to ensure strategic investment decisions are grounded in a strong understanding of the consumer.

Key Responsibilities

• Own the end-to-end consumer insights strategy, including synthesizing primary research (surveys, focus groups, interviews), first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations that translate into action across the organization.
• Establish an aligned-upon consumer learning agenda that prioritizes the most important strategic questions facing the business.
• Establish and manage processes to partner with Marketing, Product, and Business Development to embed consumer insights into go-to-market strategy, product roadmap decisions, and channel/partnership evaluation (e.g., retail embedding, enterprise channels).
• Develop segmentation models and customer journey maps to inform targeting and experience design.
• Track competitive landscape and market trends relevant to recommerce, consumer electronics, and adjacent categories.
• Present insights and recommendations to the Executive Management Team and board as part of strategic planning and IPO narrative development.
• Manage relationships with external research vendors and panels; oversee research budget.
• Establish insights reporting cadence and self-service dashboards/tools so stakeholders across the business can access consumer data.

Qualifications

• A Bachelor’s degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus.
• 8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role.
• Strong quantitative skills, including experience with survey design, segmentation, and statistical analysis.
• Experience translating research into clear, actionable business recommendations for senior leadership.
• Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research.
• Excellent presentation and storytelling skills; comfortable presenting to executive leadership and the board.
• Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred.

Success Metrics (First 12 Months)

• Consumer insights meaningfully influence major strategic decisions across product, marketing, and partnerships.
• Development of actionable customer segmentation, journey maps, and behavioral frameworks.
• Measurable business impact of research-driven recommendations.
• Increased effectiveness of product launches, customer experiences, and marketing campaigns informed by consumer insights.
• Establishment of a scalable framework that continuously improves the organization’s understanding of customers and the market.