Crossmedia

Crossmedia is a highly acclaimed, globally independent media planning and buying agency that fundamentally challenges the traditional holding-company model. Founded in Germany in 1997 and expanding to the US in 2000, it is currently the largest certified minority-owned full-service media agency in the world, managing over $1 billion in global billings. Operating under the core principles of "Trust, Reason, and the Pursuit of Happiness," the agency pioneered operational media transparency, ensuring that all media decisions are entirely unbiased, data-fueled, and free from hidden kickbacks. Under the hood, Crossmedia seamlessly integrates cross-channel planning, advanced analytics, and holistic measurement, eliminating the silos that typically plague large legacy agencies. Their primary target audience spans massive global enterprises and major brands—including Airbus, US Bank, Etihad Airways, and Planet Fitness—who demand a smarter, highly transparent alternative for their media investments. What sets Crossmedia apart in the cutthroat advertising industry is its award-winning culture (consistently ranking as an Ad Age Best Place to Work) and its commitment to being a true, objective partner that acts solely in the best interests of its clients' brand and performance metrics.