Cowboy

Cowboy (operating at cowboy.com) is a connected electric bicycle platform engineered for urban mobility. Founded in 2017 by Adrien Roose, Karim Slaoui, and Tanguy Goretti, Cowboy redefines city commuting by blending sleek design with AdaptivePower™ technology and seamless app connectivity. Unlike traditional e-bikes, Cowboy prioritizes intuitive, natural riding experiences through smart integration, eliminating the need for cumbersome controls. Under the hood, its proprietary hardware and software sync effortlessly with a mobile app, offering real-time diagnostics, ride analytics, and over-the-air updates. This allows urban riders to navigate congested streets with efficiency while enjoying a premium, tech-driven experience. Backed by $157M in funding from investors like Exor, Index Ventures, and Tiger Global Management, Cowboy has positioned itself as a leader in the evolving e-bike market.