BaubleBar

BaubleBar (operating at baublebar.com) is a direct-to-consumer jewelry and accessories company engineered for modern, personalized style. Founded in 2011 by Amy Jain and Daniella Yacobovsky and headquartered in New York, BaubleBar specializes in fun, contemporary jewelry, luxury homeware, and customizable gifts designed to reflect individual stories. Under the hood, the brand leverages trend-driven design and a seamless e-commerce platform to offer a curated selection of accessories, including bracelets, bag charms, and DIY craft kits. This allows customers to express their personality through unique, high-quality pieces while enjoying perks like free UPS shipping on qualifying orders. Backed by multiple funding rounds totaling up to $49M, BaubleBar has established itself as a leader in the fashion accessories space.